How Snapchat Can Help Your Business ?

Snapchat has been tipped to knock Facebook of its social perch. The increasingly popular social network passed Twitter earlier this year and with 150 million active users a day, Snapchat is destined to be the ‘next big thing’.

generation-yThe reason why Snapchat is so important for online firms is because it is mostly used by millennials – the 17-34 age bracket. Generation Y generally have the most spending money to squander on goods because they do not have overheads like family and a mortgage to fund.

Furthermore, two out of three companies claim they are becoming more reliant on social media to connect with customers and perform customer service.

Millennials do not trust traditional advertising. Having grown up with technology they have been bombarded with marketing ads and spam that have let them down. Generation Y consumers want authenticity, innovation and active listening.

And social media ticks all the boxes. Especially Snapchat.

Why brands should use Snapchat

Snapchat is a social platform that encourages unique and creative content. Millennials are also brain-trained to reward openness because they appreciate ‘sharing is caring.’ Just remember to publish content that is short and fun. Great graphic designs and videos work well.

Proving brands cut back on sales pitches and deliver useful information, entertainment and excellent offers, you will be given social acceptance. And Snapchat doesn’t limit the number of people that see your content like Facebook.

Ten billion videos are viewed on a daily basis in Snapchat which presents huge opportunities for forward-thinking brands to connect with tech-savvy millennials.

Furthermore, millennials are open to discovering new brands, more than any other age bracket. And generation Y typically stay loyal to brands they trust.

How brands earn consumer trust

Trust is a principle consideration for millennials. Brands need to make a promise and stick to it. If you can prove this through snapchat, your reputation will grow and you will receive more engagement, leads and sales.

Shoppers are open to receiving great deals and 58% of students confirmed they use coupons brands send to them via snapchat. Coupons also offer convenience.

Publishing quality content is also a driver for earning trust. And now the majority of millennials are accessing the internet and social media accounts with mobile devices, graphic images and videos have taken on increasing importance.

Snapchat users rely on brands to deliver entertaining content through visuals and videos. The social networks challenges brands to be more creative – a tactic and a gift you can use across all digital channels to attract more customers.

Although Facebook, still has the most active users, it is only a matter of time before millennials get bored and look for new experiences. And as the snapchat audience continues to grow, the creative social platform is a natural transgression.

Brands that adopt snapchat sooner rather than later will therefore be better prepared for the mass migration. Given Google’s mobile-first policy is challenging brands to publish creative content that is easy to digest, snapchat is a platform that will help and not hinder.

The Psychology Of Marketing To Millennials

Millennials use the internet more than any other online generation and are subsequently changing the way brands express themselves and communicate with customers. Having grown up with mobile phones and computers in their life, the majority of millennials are much more tech savvy than most the previous generation X.

It is obvious that millennials are more inclined to shop online, stream video content and use social media networks. Yet understanding the consumer psychology of generation Y is more difficult than you imagine.

On the surface, there appears to be a conflict in terms. For example, millennials do not trust traditional advertising and prefer brands that show authenticity. Yet 82% interact with brands or retailers and 49% are happy to follow their favourite companies.

Millennial-social-media-tipsBrands with social responsibility receive a high percentage of the following, but millennials are also more inclined to discover new brands with 38% actively searching for experiences from undiscovered brands.

Generation Y are also more influenced by blogs and use brand content as a top media source before making a purchasing decision. They have little interest in TV and magazine ads and are not persuaded by marketing that feels deceptive.

What brands appeal to millennials?

Brands will find most millennials through mobile devices although consume more content across multiple devices than any other generation. The favourite hang outs are social media networks and 62% report they are more inclined to purchase from brands and become a loyal customer when there is engagement through social networks.

So what content is generation Y mostly drawn to? They prefer content that is personalised towards their own interests – both in-store and on digital platforms. This is why consumer data is vitally important to analyse and act upon. Misplaced advertising is treated with contempt as millennials do not waste their time with brands that send them offers for products they have no interest in.

The reason for that is because millennials are particularly cash conscious and can only afford to spend money on things they need; clothes, foods and services, although socialising is where a good percentage of their money goes. They have little left for luxuries.

Brands that offer economy rates and good value for money can capitalise on the psychology of young shoppers, but the most successful brands targeting this age bracket are companies that produce goods with social or environmental benefits.

One of the biggest surprises is that millennials are not persuaded by advice given by industry experts. Their purchasing decisions are mostly influenced by family, friends and strangers on peer review sites and celebrities, particularly when it comes to lifestyle choices and apparel.

The consumer buying habits of generation Y is changing the way marketers have to consider marketing strategies and the type of content you publish. Whilst millennials look inwards and prefer personalised services, they are also highly conscious of the world around them and care about social and environmental issues.

Zuckerberg Delivers Small Businesses Another Kick In The Facebook

Restricting organic reach to a measly six per cent is not good enough for Facebook. To be fair, many digital marketers tagged it ages ago, but organic reach on the world’s most popular social media network is now practically down to zero. 

Will it remain the world’s most popular network. Probably not with businesses. Unless you shell out for paid advertising, some are saying that marketing your products and service on FB is a waste of time. The best use businesses will get from this particular social network is an idea of consumer behaviour. And isn’t consumer analysis so much fun!

But there is a method to the madness that is Facebook. And you have to give credit to Zuckerberg for trying to establish the core values of the company.

As Vice President Adam Mosseri succinctly explains in his announcement of the new algorithm changes Facebook put “friends and family” first, but does want to be considered as “a platform for All Ideas.”

How Facebook plan to go about re-evaluating its original brand promise is by tweaking the News Feed algorithm and preventing accounts from becoming a mishmash of marketing videos, memes and ads. Unless you pay to advertise of course. 

Essentially Facebook want to make their service more personal to the user and deliver more posts from friends and family members. The change has been prompted by a lack of sharing, comments and likes given the amount of marketing content users are receiving.

More power to users?

facebook-likeFacebook held a referendum to ask what type of content their users prefer to see. The vote was for more “user-generated” content and less corporate news – which means family and friends get the nod over businesses. 

The key issue for FB users is essentially to remove the clutter they don’t want from their algorithm feed.

This feels a little awkward. When Facebook prevented organic reach based on user-behaviour, they restricted users from getting updates from friends they don’t engage with so often. That looks as though it may change, but we have’t noticed that in our news feeds yet. But it’s early days.

Although it appears certain content will be excluded from Facebook feeds, what happens to articles from publishers users want to read.

Mossier explained that users will be granted more power over content they receive from brands based on independent sharing – content they share directly from the publishers site rather than content that appears unceremoniously in their newsfeed. 

Will this also apply to sponsored ads? It doesn’t seem plausible that Facebook will shoot themselves in the foot, but they do already give users the option to see fewer posts based on certain topics which exclude brand content based on user preferences. 

It has to make you wonder just how well Facebook algorithm actually serves its users. On the one hand the social media wants to share “All Ideas” but does not want users to be inundated with content that is not relevant to them. Surely encouraging users to make their own choices rather than twerking algorithms is the sensible and beneficial approach.

Things You Didn’t Know About Facebook – And Why You Should Care in The Social Media World

The largest social media network in the world and one of the biggest influences on contemporary culture, Facebook is one of the most important innovations of our generation.

From helping people to connect with friends and family to giving businesses the chance to engage with their customers and tailor their products and services to suit their target audience, Facebook has revolutionised the way that we communicate, advertise and socialise.

But how much do you really know about this social media giant? To help you get a better understanding of the site that has saturated our social lives, here are a few interesting things you might not know about Facebook.

There’s been lots in the online press about how one in seven people on earth is on Facebook. But did you know only 40% of the world’s population is actually online? That makes it all the more incredible that one in seven people on the planet have a Facebook profile.

Facebook receives over one billion users a day and Mark Zuckerberg recently announced that Facebook has broken the record of one billion users in just one day. That makes it the second most visited site on the web. It’s not hard to guess who takes the top spot – Facebook’s one billion daily users make it the second most visited site on the internet, just behind search engine Google and well ahead of third place YouTube.
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But did you know, the average Facebook user only sees about 10% of their Facebook stories via the Newsfeed.

According to official Facebook information, most users only see 10% of the stories that could appear on their newsfeed every day. These stories are carefully curated from an average of 1500 potential updates a user could see, with each person’s news feed personalised to reflect their interests, closest connections and most popular stories.

Plus:

  • There are 70 different languages available for users on Facebook as the social network hopes to tempt even more of the world’s population onto its site.
  • Every 20 minutes on Facebook one million links are shared, two million friends are requested and three million messages are sent.
  • On a daily basis there are 350 million photos uploaded, 4.5 billion likes, 10 billion messages sent on Facebook.

Increasing numbers of people are using Facebook as their primary means of online communication, sending messages, sharing photos and keeping in touch with friends and family.

With such a high percentage of the world now on Facebook, the social network’s online dominance seems unassailable. So whether you love it or hate it, this is one online phenomenon that looks like it’s here to stay.
Brands need to take note of the power of Facebook in reaching and engaging with their existing and potential customers. With consumers almost 75%  more likely to buy something based on a Facebook recommendation, it’s important that your social media profiles are saying the right things about you and your brand. Make sure your branding is compelling across all your customer touch points, from your website to your social media skins and not forgetting the important printed parts of your brand toolkit.

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