ORIGINALITY, MEMORBILITY AND CHARACTER
Packaging design has one main rule: Sell the Product! Not just aesthetically but with product originality and aiding sales performance. With so many products out there, packaging design is as important as ever.
Creating an eye-catching packaging design that can be reproduced for years is a real challenge, but there are 5 points that all need consideration when designing graphics for packaging.
Clarity and Simplicity
- What’s this product for?
- What’s the brand behind it?
Ensuring your product is depicted effective but honestly.
Originality, character and memorability should be the first thought when creating your brand.
Distinctiveness and appeal of the product is very important when people are bombarded with many versions of similar products. “Shelf impact,” makes a huge difference in product sales.
When creating the first concept graphics for packaging/product design, it should always allow for new introductions/extensions of the product.