Packaging Design

Packaging Design

ORIGINALITY, MEMORBILITY AND CHARACTER

Packaging design has one main rule: Sell the Product! Not just aesthetically but with product originality and aiding sales performance. With so many products out there, packaging design is as important as ever.

Creating an eye-catching packaging design that can be reproduced for years is a real challenge, but there are 5 points that all need consideration when designing graphics for packaging.

Clarity and Simplicity

  1. What’s this product for?
  2. What’s the brand behind it?

Honesty

Ensuring your product is depicted effective but honestly.

Authenticity

Originality, character and memorability should be the first thought when creating your brand.

Shelf Impact

Distinctiveness and appeal of the product is very important when people are bombarded with many versions of similar products. “Shelf impact,” makes a huge difference in product sales.

Extensibility

When creating the first concept graphics for packaging/product design, it should always allow for new introductions/extensions of the product.