We All Go Loco For Logos

A logo is incredibly important for any company. Appearing on everything from the website to promo pens, a logo helps to define a business, create its identity and build its brand. Logos are so important there has even been a best-selling board game made in their honor and some committed consumers even branding themselves with tattoos of their favourite brands!

However, despite the fact that most good logos are incredibly simple, creating a stand out design can be tough. If you’re starting a brand new business or you’re giving your brand a face-lift, let’s take a look at what makes a logo eye-catching, attractive and instantly recognisable.


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From Nike’s iconic ‘Swoosh’ to the ubiquitous golden arches of MacDonalds and from Apple’s partially eaten fruit to the WWF’s enigmatic panda, the best logo designs are often the simplest.

Clear, concise graphic designs are easy to recognise, easy to replicate and easy to spot from a distance. This makes them ideal logos as they communicate quickly and effectively with your target audience, acting as a calling card for your business and helping to strengthen your brand identity.

If you can’t find a graphic that suits your brand, you could consider a type-based design. Companies like Fed Ex, CNN and Disney have all created effective logos using a unique font.


Unless you want to rebrand your business every few years, you need your logo to be as timeless as possible.

Try to avoid any unnecessary flourishes, design fads or clichés, sticking instead to clean lines, a few select colours and a clear message.

This also applies to the typeface you use for your logo. If you’re creating a font from scratch, make sure you make it clean and simple. Typographic trends come and go and something that’s fashionable now may well look dated in a few years time.

If you don’t have the time or expertise to create your own font, you can use an existing typeface and adapt it to suit your brand.


Creating an eye-catching, timeless design is just half the battle. In order for your logo to be truly effective, it also needs to relate to your business.

Before you start designing your logo, sit down with your colleagues or collaborators and make a list of your business’ most important qualities and associations. Use these as a starting point for your logo design, incorporating your ideas into the finished result.

If you need a little more inspiration to create your perfect look just take a look at the logos of some of the brands that you know and love. And for a bit of fun, challenge yourself to this logo quiz and see how well you know some of the most famous brands around, based on their deconstruction logos.

Let us know how you get on and see if you’re a logo legend or more of a logo loser!

2015 – a Gigantic Year for Google

– from Alphabet to Algorithms

With well over a billion unique visitors using Google every month, the search engine is by far the biggest in the world, eclipsing Bing, its closest rival, which sees just 350,000,000, unique monthly visitors – almost a third of that of the front runner.

As a result, the entire online world hangs on Google’s every move and the ripples from even the smallest changes and updates can be felt in every web design office, graphic design studio and marketing agency on earth.

So with its three big changes this year, the internet giant really had the ever changing world of the web talking. Impacting everything from web design and branding to company structure, these changes have made 2015 a gigantic year for Google and an important year for everyone who works online.


Google started its year as it meant to go on, announcing big changes to the criteria that it used to rank websites.

Nicknamed ‘Mobilegeddon’ the updates, which came into force on April 21st, meant that Google would begin to favour websites that were optimised for the mobile web.

This has lead to the redesign of thousands of sites, with webmasters looking to make pages easier to navigate, faster to load, responsive and generally simpler and more enjoyable to use from a mobile device.


After keeping the digital world on its’ toes with their updated algorithms, Google then proclaimed that it was changing its name – sort of.

August 10th 2015 saw Google announce that it was creating a new public holding company called Alphabet. With the URL abc.xyz, the new company would own many of Google’s subsidiaries including Nest, Calico, Google Ventures and Google X as well as Google itself.

The move is meant to make Google’s operations cleaner and more accountable while allowing its subsidiaries to focus on pushing the boundaries of technology and innovation, all without putting the web giant at any risk.


Just a few weeks after the advent of Alphabet, Google was at it again and proved their penchant for change, this time by giving its internationally recognised logo a facelift.

In line with modern wed design trends, Google has removed all unnecessary flourishes from its logo, muted its trademark colours and flattened its formerly 3D font.

Though the new logo has provoked Marmite-esque reactions across the world, the design does reflect contemporary web design, with many brands replacing their flowery fonts and intricate etchings with cleaner, simpler and more eye-catching alternatives.

From its algorithms to its image, Google has made a lot of changes in the last twelve months. And with digital design, online trends and technical innovation moving faster than ever. And this pace of change shows no sign of slowing in the immediate future.

To make sure that your website is up to date and ready for the today, tomorrow and beyond, get in touch with the team at Clockwork Moggy and we’ll help you give your brand the contemporary touch.

The future of the digital world

We live in a digital age. It’s all around us and it shows no signs of going away. It’s the smart phone you use to check your emails, the 3G that lets you post to Facebook, it’s the 4K OLED TV’s that catch your eye in the display; even affecting the light bulbs in your home. It has become so prevalent in our daily lives, that Ofcom now reports that many deem the need for internet and mobile technology essential. More →

SEO tips for using your Blog

I’d like to share some SEO tips & hints about using content managed websites, especially those with a blog, to rank well in Google’s search results. I’m going to cover general SEO tips and techniques which should be relevant to almost any website though you may find that you need to make some alterations to your websites theme to get the best out of them. All websites built by Clockwork Moggy come optimised and shouldn’t need to be edited. Throughout this blog post I use the term article. An article could be a blog post, your home page, a product or any other kind of page on your website. More →

Print and screen resolution

Resolution: why do low res images still look good on screen?

All images on a computer are digital. There are two kinds of digital imagery pixel based and vector based.

With pixel based (raster) images like JPG and BMP the image resolution is measured in Dots Per Inch (DPI) sometimes called Pixels Per Inch (PPI) as its name suggest it refers directly to the amount of pixels there are to a square inch of the final printed image. More →

Colour Printing

Printing process
When we create artwork for print it’s important for us to understand a little about the process that the artwork goes through when it’s printed. More →

Why you should upgrade your browser

Every time you access web pages you use a Web Browser. When you go to Google, Facebook or Youtube you might do so by finding and clicking the blue “E” icon. This “E” icon is a shortcut to a web browser made by Microsoft called “Internet Explorer” (The E stands for Explorer if you were wondering). More →

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