Logos

How To Enhance Brand Image By Promoting Brand Culture

Modern consumers don’t want to be sold stuff. If they want to buy something they will make their own decision. And the choice of company they choose to purchase from is the brand they resonate with the most. It is therefore important to establish and a brand identity, and to build your image it is …

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What Do Colours Really Mean And Does It Matter?

When you look at a colour what do you think? If you are like most people you will ordinarily like it, or nor like it. Or you might be indifferent. This is what your conscious mind thinks. Yet colours are much more powerful and have a resonating affect on our sub-conscious mind – the mysterious …

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Iconic Examples of Typography

Whether it’s on a logo, company name, artistic statement or poster, typography can completely transform a design, turning it from something everyday into something extraordinary. At its best, typography is an art form in itself, allowing designers to confer meaning, expand on ideas and create entirely new aesthetics. In some cases, typography becomes so iconic …

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Positive Reactions to Negative Space Logos!

Whether you run a business, charity or a social network, your logo is one of the most important parts of your branding. We all know that a good logo should be eye-catching, memorable and communicate something about the personality or character of the business that it’s representing. A nifty way to achieve all of these …

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