Modern consumers don’t want to be sold stuff. If they want to buy something they will make their own decision. And the choice of company they choose to purchase from is the brand they resonate with the most. It is therefore important to establish and a brand identity, and to build your image it is …
How To Enhance Brand Image By Promoting Brand Culture Read More »
When you hear the name of a leading brand like Apple, Nike, Starbucks or Mercedes, the first thing that comes to the mind’s eye is probably the logo. This is because logos have a psychological impact on our sub-conscious mind. But not only that, the shapes and use of lines within a logo can impact …
When you look at a colour what do you think? If you are like most people you will ordinarily like it, or nor like it. Or you might be indifferent. This is what your conscious mind thinks. Yet colours are much more powerful and have a resonating affect on our sub-conscious mind – the mysterious …
The Oscars is arguably the biggest show in show business. With its A-list line up, glamorous ceremony and legendary status, the awards show attracts a global audience of around one billion. With such an iconic reputation to live up to, it’s no wonder that the tech team behind the Oscars put a huge amount of …
Whether it’s on a logo, company name, artistic statement or poster, typography can completely transform a design, turning it from something everyday into something extraordinary. At its best, typography is an art form in itself, allowing designers to confer meaning, expand on ideas and create entirely new aesthetics. In some cases, typography becomes so iconic …
Whether you run a business, charity or a social network, your logo is one of the most important parts of your branding. We all know that a good logo should be eye-catching, memorable and communicate something about the personality or character of the business that it’s representing. A nifty way to achieve all of these …
A logo is incredibly important for any company. Appearing on everything from the website to promo pens, a logo helps to define a business, create its identity and build its brand. Logos are so important there has even been a best-selling board game made in their honor and some committed consumers even branding themselves with …
