Google Fix AMP Reporting in Analytics

Given Google’s intent to make the internet mobile-friendly, the company has been a long time fixing the reporting feature for Accelerated Mobile Pages (AMP) in Analytics.

However, the search engine giant has now announced an AMP filter has been added to Analytics so marketers can test the performance of all AMP pages on mobile devices.

Google did add an AMP filter to its free Search Console Analytics tool back in May. But strangely, the metric did not include the core results. It only reported on the lead stories that appear in the top carousel section.

Reporting on Top Stories only allows publishers to follow news stories, which made reporting on AMP pages practically useless for most marketers. The feature should yield better results now you can filter AMP article results across the board.

ampWhat is AMP?

AMP stands for Accelerated Mobile Pages. It is an initiative led by Google to speed up load times for mobile phones users. Because many mobile handsets are not typically connected to fast internet connections, wait times increase.

One of the reasons a website loads slowly is because it has too much code. Every action, feature and graphic requires a code. These are programmed using either HTML, CSS or Javascript.

Whenever you visit a website, each code has to communicate with a server. So the more codes, the longer the communication takes. Hence, websites with a lot of codes take longer to load. In essence, codes disrupt to the performance of a website and negatively affect the user-experience.

To help avoid these problems, Google initiated the AMP Project which is an open source platform where developers can access stripped down HTML codes that do not require as much communication with servers. The result is faster loading websites.

Why do you need AMP?

Google ranks websites based on a number of metrics. Some of the most important metrics are user-engagement. Therefore, if visitors to your website are not hanging round and exploring your online store, search engines will determine you are not providing a good user-experience and rank you lower in search results.

Google says that over 50% of searches are performed using mobile handsets. This means there is over a 50 per cent chance your website will be performing slowly on mobile devices. And if it is, you compromise your ability to climb search results.

Furthermore, Google plans to introduce a mobile-first search index in the early part of 2017. The new directory will rank websites based on their performance on mobile phones rather than desktop PC’s.

This news is a forewarning to online businesses to ensure your website performs well on mobile handsets. And that includes using AMP codes to ensure your webpages load promptly on mobile handsets.

The switch to a mobile-first world will be disruptive. However, online businesses have little option other than to take prompt action – otherwise you risk losing the search engine standings you have worked so hard to build.

Template Websites VS Bespoke Websites

If you’re launching a new business or giving your company’s online presence an overhaul, the chances are that you’ll be on the look out for a new, eye-catching website. An essential part of every ambitious business’ online arsenal, a sleek, slick and stylish site will help to boost your company image and tempt more customers through your digital door.

When building or commissioning a website, business owners are faced with two main choices: template websites and bespoke sites. So what exactly are the pros and cons of these two design options and which is right for your growing business?

Aesthetics – Template Websites VS Bespoke Websites

Though there are a huge variety of online templates available, pre-made sites still can’t compete with their custom cousins when it comes to looks.

If you hire an experienced, innovative and capable designer, they’ll be able to mould your site to suit you. Not only will this help your new website to reflect your brand and your corporate message it will also ensure your company aesthetic isn’t diluted by trying to make it fit someone else’s design.

In terms of back room aesthetics, bespoke sites are generally written with much cleaner code. Unlike template sites, which are often heavily edited and modified, bespoke sites are specifically written for their purpose, allowing them to perform more efficiently and reducing the chances of a technical glitch.

Functionality – Template Websites VS Bespoke Websites

There’s no denying that advanced template sites come with a range of impressive plugins and add-ons. Though these can help to make a site more suitable for your needs, they are unlikely to work exactly as you want them to. This can become frustrating, especially if you need your site to perform specific functions or work in a particular way.

Bespoke sites on the other hand can be carefully crafted to suit your needs with special features developed and incorporated to make your site work for you.

Versatility – Template Websites VS Bespoke Websites

Bespoke websites are as versatile and as flexible as the web itself. Limited only by the know-how and imagination of your designer, bespoke sites can be built to do almost anything.

As your business’ needs change, the site can be adapted to fit your requirements, ensuring that your online presence evolves and develops in line with your company.

As templates are more rigid in design, they are by nature less versatile. If your company changes direction, focus or image, adapting your template site to reflect this could be a challenge.

Cost – Template Websites VS Bespoke Websites

As template sites can be built quickly and with minimal technical know-how, they are very affordable. However, if your site doesn’t do what you need it to, is difficult to use or glitchy to navigate, your customers could chose to shop elsewhere, leaving you out of pocket in the long run.

To find out more about bespoke web design or to start a brand new project of your own, take a look around our site or get in touch with a member of the Clockwork Moggy team today.


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