Technology

Google Algorithm update – Mobile Page Speed is a ranking factor.

From July 2018 Google will be using mobile page speed as a ranking factor, to help determine where your site should rank. Site speed is a test at how quickly a selection of your website pages load, whereas Page Speed is how quickly an individual page loads. From what we can tell this latest update …

Google Algorithm update – Mobile Page Speed is a ranking factor. Read More »

Why a ‘website coming soon’ holding page is not necessarily a good idea

Whether you are having a brand new website designed and your old one is down or you have yet to have a website put up at all you should never put out a ‘website coming soon’ page. You might think that with your brand new all singing, all dancing site on its way it’s best …

Why a ‘website coming soon’ holding page is not necessarily a good idea Read More »

The Psychology Of Marketing To Millennials

Millennials use the internet more than any other online generation and are subsequently changing the way brands express themselves and communicate with customers. Having grown up with mobile phones and computers in their life, the majority of millennials are much more tech savvy than most the previous generation X. It is obvious that millennials are …

The Psychology Of Marketing To Millennials Read More »

Zuckerberg Delivers Small Businesses Another Kick In The Facebook

Restricting organic reach to a measly six per cent is not good enough for Facebook. To be fair, many digital marketers tagged it ages ago, but organic reach on the world’s most popular social media network is now practically down to zero. 

Will it remain the world’s most popular network. Probably not with businesses. Unless …

Zuckerberg Delivers Small Businesses Another Kick In The Facebook Read More »

Photoshop Tips for Lighting Effects

Effective lighting on digital images can have a massive impact on an audience. And Photoshop is a great tool that gives designers numerous options of creating stunning lighting effects that give images visual dynamics. Lighting plays a vital role in artwork and helps the finished product look visually engaging and feel more alluring. Whether you …

Photoshop Tips for Lighting Effects Read More »

Google’s Mobile Speed Testing Tool

Google’s obsession with mobile-friendly websites saw yet another tool added to the website testing earlier this month, this time with the launch of a new mobile speed testing tool. Following hot on the heels of Page Speed, Mobile Friendly Testing Tool and the so-called Mobilegeddon algorithm update, the new tool on thinkwithgoogle.com checks your website …

Google’s Mobile Speed Testing Tool Read More »