Inspired by the iconic pin, often seen on Google Maps, to show where you are in the world and places of where Adventures Earth operate from. We created a logo that encompasses the travel aspect of the brand by drawing a graphic of the Earth in the centre of a compass, enclosed within the ‘pin’ shape. Spruced up with silhouette shapes of extreme sporting events, this gives prospective customers a good idea of what the brand is about.
The three sub brands are a simplified version of the main logo with an icon in the centre to represent each event Adventures Earth holds.
The vibrant colours are as vibrant as the brand itself!