Body Transformations Academy
BTA (Body Transformation Academy) are a partnership that specialise in health and fitness. The 2 person team of Ross Cowan and Emily Hackett are experts in their field and dedicated to making a real difference. BTA brand image is based on the idea of strength and, of course, transformation. So we decided upon a steel effect for the initials of the brand name. The initials are italic for a sense of movement and fitness, placed inside a circle to represent and ongoing relationship with your body and it’s health. The initials ‘BTA’ also blend into each other to show transformation and support from the company owners/instructors. The colour blue represents strength and when teamed with black it makes for real impact and ‘punch’.