CC Tubes

CC Tubes company vision is to be the only online video website, where all content is captioned, making it accessible to those with hearing loss. With many great attributes to work with, we designed a brand image great for their brand values and company vision.

With emphasis on the video/online content aspect of the brand, we designed a play icon to enclose ‘CC’ (closed captioning) to represent the brand’s product along with text dots after ‘tubes’ which suggests that online messages are captioned. The fonts are bold and legible with an extra ‘play’ triangle to create negative space in the ‘e’ of Tubes.