Warrior Fit

Warrior Fit! Our creation had to look and feel strong and ready for action for a determined individual wanting to maintain a healthy, fit lifestyle.

Using the idea of a WARRIORS HELMET (ready for battle), we created an icon made up of a MUSCULAR MALE FIGURE flexing his arm, which also forms the LETTER ‘F’ for ‘FIT’ and the top section of the helmet forms the LETTER ‘W’ for ‘WARRIOR’.


The main logo was then carried through the three sub brands for a truly memorable brand!

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