Kent Surrey Sussex Air Ambulance (KSS)

Branded Marketing, Running Like Clockwork!

Kent Surrey Sussex Air Ambulance (KSS)

Category: Marketing Strategy, Web Design

What the problem was

The Challenge

Kent Surrey Sussex Air Ambulance (KSS) is a mid-sized charity that plays a critical role in providing emergency medical services. When KSS approached Clockwork Moggy, they needed a comprehensive solution to build a new website that would serve their fundraising and engagement needs more effectively. Their previous online presence was outdated, lacked the flexibility for internal content management, and did not offer the user experience necessary for optimising donor engagement. Additionally, KSS required tools for promoting charity events, managing donations, and ensuring that their site was fully accessible to all users. Their goal was not only to improve the functionality of their website but also to enhance their digital fundraising efforts, which had become increasingly important in a competitive charitable landscape.

how we solved it

The Solution

Clockwork Moggy took on the complete in-house development and design of the KSS website, focusing on aligning the site with their mission and improving functionality. Key aspects of the project included:

Custom Donor Engagement Tools: We designed a flexible donation form that streamlined the process for users, offering a variety of donation methods and amounts. This encouraged more contributions by making the donation experience simple and user-friendly.
Event Management System: To support KSS’s event promotion needs, we built custom sections for highlighting and managing charity events, ensuring that KSS staff could easily update and manage event details.
Accessibility and Navigation: We prioritised accessibility, making the site mobile-responsive and compliant with web accessibility standards, ensuring it could serve a broad audience effectively.
Content Management System (CMS): Our team implemented an intuitive CMS that empowered KSS staff to manage and update content without needing external support, reducing costs and improving efficiency.

In addition to the website build, Clockwork Moggy provided ongoing technical support throughout the process, from initial design discussions through to post-launch maintenance. Following the successful website development, we further supported KSS with their digital advertising efforts, achieving a remarkable conversion rate of 11.28%—far surpassing the industry average of 4.6%.

Client Feedback
“Neil and the team at Clockwork Moggy have been a great support the last eight months. They stepped in when we were completely short of digital marketing resource and helped us deliver vital fundraising campaigns. They’ve advised on how to develop our strategic approach to digital fundraising and they’re now supporting on migrating our website to a new CMS. Neil is a really sound guy, he’s knowledgeable and passionate about helping us maximise the impact of our digital marketing and fundraising. Clockwork Moggy are a pleasure to do business with, they really try to get to the heart of what is best for their clients.”

Branded Marketing, Running Like Clockwork!