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How to Use Google’s Local Pack to beat the big boys

Depending on your industry you could be trying to rank alongside huge conglomerate companies. Maybe your a hotel going up against Travel Lodge and Hotel.com, or maybe you are a small pizza place going up against Domino's. In all honesty, even the greatest SEO on the planet will have a tough time getting you to rank number one. Maybe if you are very stringent when it comes to choosing your keywords you will be able to find one that the big companies are not ranking for, but depending on your industry this can be next to impossible without forfeiting search volume. But there is a way to get the highest-ranked Keywords and still beat the big boys. I spoke about Local Pack rankings on my blog about SEO trends and just as I did then, I will now be endorsing it. Because honestly it's so good. For smaller companies, it ...

Game changing trends in SEO for 2018

We are only in April and yet I have a prediction for the rest of the year. Now I’m not saying I’m Mystic Meg but with the recent changes of everything in the world of SEO it is not a giant leap to say I can predict where this is all heading. SEO has always been a bit of a complex science and staying up with the game is just as challenging now as it’s ever been. Google has always said they want to lead the way to a safer and higher quality web. They want to give the best results to their users when they search. For as long as I’ve been working in this industry (which admittedly is not that long) Google has been King and therefore where they lead others are bound to follow. To help you understand and maybe even stay ahead of the game here ...

I Need A Logo

‘I need a logo’ is something I hear A LOT! It’s fine, absolutely fine, it’s music to my ears as I get all excited and can barely sit still as I think about what I can do for a brand NEEDING A LOGO. But it’s not JUST a logo that you need and it’s not JUST a logo that you should be thinking about. Let this story begin at the beginning. If you run your own business, you probably decided to do so for one of the following reasons: • Turning a hobby into a full time job • A passion or interest • To work for yourself and not have to answer to anyone • A lifestyle change • To make your own money For whatever reason, you will need a logo for your new or existing company. So why do you need a GREAT logo? Well, I can ...

GDPR and what it means for small business: Newsletters

Both Neil and myself have had a lot of questions in regards to the new legislation being enforced soon, so we thought we should write a blog telling you everything we know, as well as how to prepare yourself. We may add more blogs and make this a series if more questions arise. Please note we are not lawyers so cannot give legal advice and this blog is simply something that you may find useful. As you may or may not know from May 2018 the way that personal data is kept is being changed through the EU, due to an update in the European GDPR law (General Data Protection Regulation). The new privacy law will become enforceable on May 25 2018 and businesses not conforming to it have been warned with large fines. GDPR regulates how a business treats or uses the personal date of European citizens, including businesses ...

How To Rank Higher In Google. Part 3 – What is Rank Score and How to track your progress?

In the last blog I taught you where to get backlinks from and how to structure your anchor text. So now that you have great content and links headed back what’s left. Well essentially that is entirely up to you. You could continue to do this with each blog you write or just leave it to do it’s own thing. But what about tracking your progress? Well there are a few things that can track your SEO growth. Rank Score Alexa Rank Google Analytics Each of these, will tell you something different about your SEO progress and whether of not it is truly as effective as you want it to be. What is Rank Score? I briefly touched on this in the earlier post but it is a large factor in SEO. There are a few different rank scores across the web, like SEO Power Suites Domain Strength or Moz’s ...

How To Rank Higher In Google. Part 2 – Where to get Backlinks?

Last time we talked about Backlinks and what they were, as well how they help you to rank. So you may now be thinking where to get backlinks and improve my overall rankings? Where to get backlinks from? Well if your content is good and you are promoting it on social media then you should start getting some organically. Unfortunately Social Media Shares, Likes and popularity hold absolutely no value to search engine ranking, however there are still a few places to collect backlinks for yourself. Here are the 5 simplest to gather: 1. Directories Directories are easy to find and there a literally hundreds of thousands of them out there. Create a profile and of course a link to your site. If you can find niche directories that either focus on your geographical area or your industry, this will mean they are more relevant and therefore more powerful. 2. ...

How to Rank Higher in Google. Part One – What is SEO?

Over the course of this blog series we hope to teach you a little about the mysterious world of SEO and ultimately how to rank higher in Google. Helping you understand both how it works and how to action it yourself. So how do you rank higher in Google search results? The simple answer to this question is Search Engine Optimisation. Search Engine Optimisation or as it is more often known as, SEO, is the process of optimising a piece of content for ranking. SEO consists of a number of processes but at a very basic view SEO is just 4 simple steps. Research Keywords. Find a keyword that is relevant to your company and that lots of people are searching for each month. Avoid using generic terms such as ‘Builders’ instead use ‘Builders in London’. Research competitors. Find out who is currently ranking for this keyword. Read their content, ...

Why a ‘website coming soon’ holding page is not necessarily a good idea

Whether you are having a brand new website designed and your old one is down or you have yet to have a website put up at all you should never put out a ‘website coming soon’ page. You might think that with your brand new all singing, all dancing site on its way it’s best to let your users know and put the old site out to pasture. But this is really not the case. They destroy user experience While your old site might be unattractive or simply awful to use, putting up this page is even worse. While your old site might be terrible it could still hold value, still allows your users to read a little about your or find your phone number etc. But when users are instead dumped in front of a single page with just the words “Website coming soon!”, they grow frustrated. While those ...

Latest Google Algorithm – 8th March 2017

Penguin is dead! Long live Fred! "Fred” (Unconfirmed) — March 8, 2017 Google rolled out what appeared to be a major update on the 8th of March 201. Widespread reports were heard from across the SEO community of the impacts of this update, with many sites effected with huge crashes in their user ship and lost in website revenue. Google Spokesman Gary Illyes jokingly refrred to the update as Fred in a Twitter exchange with SEO blogger Barry Schwartz, and from there the name stuck. sure! From now on every update, unless otherwise stated, shall be called Fred — Gary "鯨理" Illyes (@methode) March 9, 2017 Based on the evidence and data taken taken from the most affected sites, it appears the update targets ad heavy or link heavy, low value content and affiliate sites. Our Advice: So keep your content relevant, useful and interesting. Avoid having more than 5 ...

Not secure websites, SSL security certificate are becoming more important

This is a quick post to let you know about an important change that Google are making to their web browser Google Chrome. You may have noticed the new Not secure notice at the top of your browser in the url bar on some websites: Chrome’s latest updates adds the notice to all pages which have a login area, request passwords or take credit card details. Ultimately Chrome will show all websites as non-secure that don’t have a security certificate regardless of needing a password. Chrome is the most popular web browser with 73.7% of all web traffic being viewed on it but It’s quite likely that the other web browsers will also follow suit in the near future. You can read more about the change on Google’s blog. To secure your website and remove the Non-secure notice you will need to install an SSL security certificate. What exactly is ...

Digicamp 21st Feb 2017

You can view the slides here

Does Your Website Sell Your Products?

Building a website that looks and feels great is only fraction of the purchasing process. Your online store has to give customers more than a few pretty web designs to look at before they are willing to cash out. A website should create a sales funnel. This includes components that explain where shoppers need to go to find what they want and make it easy for them to get there. At every stop of the process regardless of which page they enter your online store. Navigation is the first step to creating a user-friendly website. And this includes mobile users. Actually, your website has to be built specifically for mobile-users. Because Google says so. Furthermore, websites need to rank high in search engines. Your online store therefore has to be user-friendly and encourage visitors to hang around and explore. Before you can expect to sell your products or services, pages ...

7 Reasons why Online Marketing can benefit you

Email Marketing, Social Media Marketing, SEO, it all can seem to much when you already have a business to run and yet the importance of it all is growing more every day, as more and more potential clients head online to find the services they need. If you're unsure of what Online Marketing really is, or have already had bad experiences with it there are plenty of factors to consider before ignoring one of the largest growing digital industry entirely. To help, we at Clockwork Moggy thought we’d share a few of the top reasons we recommend every company big or small use Online Marketing. 1. Press You Control As a business owner you have so many channels that you already own. Be it your own website through blog posts, Facebook post or Google reviews. All these channels give you the position to showcase the benefits of your services or ...

Google Fix AMP Reporting in Analytics

Given Google’s intent to make the internet mobile-friendly, the company has been a long time fixing the reporting feature for Accelerated Mobile Pages (AMP) in Analytics. However, the search engine giant has now announced an AMP filter has been added to Analytics so marketers can test the performance of all AMP pages on mobile devices. Google did add an AMP filter to its free Search Console Analytics tool back in May. But strangely, the metric did not include the core results. It only reported on the lead stories that appear in the top carousel section. Reporting on Top Stories only allows publishers to follow news stories, which made reporting on AMP pages practically useless for most marketers. The feature should yield better results now you can filter AMP article results across the board. What is AMP? AMP stands for Accelerated Mobile Pages. It is an initiative led by Google to ...

How Snapchat Can Help Your Business ?

Snapchat has been tipped to knock Facebook of its social perch. The increasingly popular social network passed Twitter earlier this year and with 150 million active users a day, Snapchat is destined to be the ‘next big thing’. The reason why Snapchat is so important for online firms is because it is mostly used by millennials – the 17-34 age bracket. Generation Y generally have the most spending money to squander on goods because they do not have overheads like family and a mortgage to fund. Furthermore, two out of three companies claim they are becoming more reliant on social media to connect with customers and perform customer service. Millennials do not trust traditional advertising. Having grown up with technology they have been bombarded with marketing ads and spam that have let them down. Generation Y consumers want authenticity, innovation and active listening. And social media ticks all the boxes. ...

How Will Voice Search Affect Your Online Business?

Google announced dynamic changes earlier this month that will propel us into a Star Trek like future. Google Home Now and Google Assistant will soon change the way we interact with search engines. As a consequence, the technology will have an impact on how businesses will engage with customers online. Google Assistant is the search companies answer to Siri, Cortana and Alexa. Voice search coupled with AI will become the mainstay of communicating with the internet. The concept has positives and negatives. Voice assistants learn what interests you and subsequently delivers information that is personal to you. It’s the idea of personalisation that is both exciting and a little bit scary. For online business owners at least. Whilst voice activated assistants and AI learning throw in the important element of convenience, it also makes end-users lazy and habitual. Essentially, it promotes people to stick with the experiences they know rather ...

What Impact Does Product Packaging Designs Have On Purchasing Decisions?

Packaging designs have a huge impact on the psychology of consumers. People are drawn to certain colours and designs, and well-packaged products are more appealing than simple cellophane wrapping. The quality of the packaging design can affect the performance of a product in a retail environment. When products are stocked on the shelves against competitor products, it is often the packaging that stands out to buyers. The packaging design you choose for your products should reflect your brand identity and be consistent with the colours of your logo. You also have to consider the structure and size of the packaging together with the information you include on the outside. Why is packaging design important? Consumers resonate with colours, shapes and patterns. They are typically drawn to products that have packaging that is most agreeable to their tastes. The features of your product packaging should therefore reflect your brand image and ...

What Does The Penguin 4.0 Update Mean For Websites?

Google recently launched the latest update of Google Penguin 4.0. The week of the launch we noticed a bit of wobble, but that soon stabilised. However, some website owners experienced a dramatic fall. So why are some websites affected by Penguin when others are not? The reason for that is simple. Penguin is part of Google’s algorithm that identifies bad links that have been placed around the internet in order to boost search engine rankings for the recipient website. The problem is that many inbound links have been purchased rather than earned on merit. Attempts to manipulate search results is something Google want to stamp out, and whilst some SEO companies persist with unruly black-hat link building tactics, it is their clients that ultimately suffer. Now Google has incorporated Penguin as part of their core algorithm, an unnatural number of low-quality links will be penalised immediately. On the upside, sites ...

Inspiration: Design Ideas For New Projects

It can sometimes be difficult for graphic designers to find inspiration for new clients – especially when it is an industry you have not explored much in the past and have little knowledge about. Looking for inspiration for your graphic designs can also be a time-consuming task and eat into your fee. Sometimes it’s a better option to think abstract and see what surfaces. Here are some ideas we’d like to throw into the ether. See how these work out for you. Use geometric shapes Geometric patterns are nature’s own design. There are five principle shapes from which all other patterns can be made from – square, circle, triangle, cross and spiral. Because they are natural patterns and often symmetrical, the human eye instinctively finds them appealing and they communicate to the subconscious. If you are designing a logo, always use geometric shapes. These are the building blogs to the ...

How To Enhance Brand Image By Promoting Brand Culture

Modern consumers don’t want to be sold stuff. If they want to buy something they will make their own decision. And the choice of company they choose to purchase from is the brand they resonate with the most. It is therefore important to establish and a brand identity, and to build your image it is important reveal a brand culture. Let customers know what is happening behind the scenes and introduce them to your company in the real world rather than a faceless corporation with a snazzy logo. Brand personality To win over the attention of customers, you need a brand personality. This comes across in the voice of your content, but can also be promoted through branded content that provides customers with an insight to your business activities and events. When you have a party, post pictures on your social media accounts with some witty captions that make people ...

What is Google’s Core Algorithm?

There was another flurry of activity in the SEO community this week as online businesses witnessed a dramatic twist in their organic search results. Yes, seems as though Google has launched another major update to its core algorithm. As usual, the search engine giant rolled out another snow ball and as it rolled down the hill it took out some passersby. There are always winners and losers whenever Google update their algorithms. But given Google is so secretive about how its core algorithm affects search results, recovering a drop in organic rankings is not always straightforward. The best way to avoid being penalised is to understand how the core algorithm works and work with it. Hummingbird The bulk of the core algorithm is known as Hummingbird and uses semantic text that understands the concept of content on a page. When Google launched Hummingbird in September 2013, it was the first ...

Will Your Business Benefit From a One-Page Website?

The evolution of digital technology changes the landscape of the internet at a fast pace. And we are on the brink of witnessing yet another paradigm shift – to one page scrolling websites. You may be thinking that a one-page website is nonsense and it won’t work for your website. For many online business owners such as eCommerce retailers, that is the case. But there are many other types of businesses that will benefit from user-friendly scrolling websites rather than multi-page sites that are more complicated to use and find information. Parallax Website Core Sample The catalyst for “pageless” websites is mobile. The switch to responsive websites, parallax scrolling designs and one-click actions has improved user-experience by making it easier to perform actions. So what is preventing web designers from using the intuitive development of mobile web applications for a desktop website? Absolutely nothing. The technology and software is already ...

What Ranking Factors Should You Concentrate On To Improve Google SEO?

When Google let it slip the three most important ranking factors are content, links and RankBrain, they didn’t really tell us anything we don’t already know. At least not on the surface. But there are underlying reasons why these metrics are what website owners should be concentrating on. Google’s mission is to improve the quality of experience for end-users. The more people that use their search engine over their rivals means more advertising revenue goes into their already deep pockets. But the search engine giant also has a genuine interest to improve search engine results and deliver content end-users want – especially on mobile devices. Because mobile is becoming the customary way for users to access the internet, and will continue to do so as mobile technology improves, Google is intent on improving mobile search. But for it to work properly, the search engine has to rely on publishers to ...

What Is Brand Image And Why Do You Need One?

A brand image is how people perceive your products and company as an organisation. When you have a professionally designed logo, marketing materials, packaging and letterheads, customers recognise you are a legitimate business and helps you establish an element of trust. But branding runs much deeper than trust and at the core of a brand image is design. The choice of colours, style of font and the elements you use in your logo, all communicate at a subconscious level. The design of your brand image show be striking enough to instinctively draw your audience to your attention. But more importantly, it has to communicate what your business is about on an emotional level. The human brain relates to visuals more than any other content. Therefore, we you are creating an image for your company, it is important to choose the colours, fonts and other styles that reflect the character of ...

The Psychology Of Marketing To Millennials

Millennials use the internet more than any other online generation and are subsequently changing the way brands express themselves and communicate with customers. Having grown up with mobile phones and computers in their life, the majority of millennials are much more tech savvy than most the previous generation X. It is obvious that millennials are more inclined to shop online, stream video content and use social media networks. Yet understanding the consumer psychology of generation Y is more difficult than you imagine. On the surface, there appears to be a conflict in terms. For example, millennials do not trust traditional advertising and prefer brands that show authenticity. Yet 82% interact with brands or retailers and 49% are happy to follow their favourite companies. Brands with social responsibility receive a high percentage of the following, but millennials are also more inclined to discover new brands with 38% actively searching for experiences ...

Zuckerberg Delivers Small Businesses Another Kick In The Facebook

Restricting organic reach to a measly six per cent is not good enough for Facebook. To be fair, many digital marketers tagged it ages ago, but organic reach on the world’s most popular social media network is now practically down to zero. 

Will it remain the world’s most popular network. Probably not with businesses. Unless you shell out for paid advertising, some are saying that marketing your products and service on FB is a waste of time. The best use businesses will get from this particular social network is an idea of consumer behaviour. And isn’t consumer analysis so much fun!

But there is a method to the madness that is Facebook. And you have to give credit to Zuckerberg for trying to establish the core values of the company. As Vice President Adam Mosseri succinctly explains in his announcement of the new algorithm changes Facebook put “friends and family” first, ...

Photoshop Tips for Lighting Effects

Effective lighting on digital images can have a massive impact on an audience. And Photoshop is a great tool that gives designers numerous options of creating stunning lighting effects that give images visual dynamics. Lighting plays a vital role in artwork and helps the finished product look visually engaging and feel more alluring. Whether you are using lighting to enhance images, highlight features or just tie a piece together, here are a few ideas you might like to try out. Light Streaks Light streaks have a real digital, futuristic feel to them. They are also versatile and can add drama to images, or when used more subtly will draw attention to detail that you want the viewer’s eye to catch. All you do to add light streaks is select the pen tool and draw a path for where you want the lines to go. You can find a full explanation ...

Google’s Mobile Speed Testing Tool

Google’s obsession with mobile-friendly websites saw yet another tool added to the website testing earlier this month, this time with the launch of a new mobile speed testing tool. Following hot on the heels of Page Speed, Mobile Friendly Testing Tool and the so-called Mobilegeddon algorithm update, the new tool on thinkwithgoogle.com checks your website for mobile friendliness, mobile speed and desktop speed. Scores are marked out of 100 and given merits of good, fair and poor. The purpose of all these Google-tools is to ensure websites are user-friendly across multiple devices. And given usability issues are used as metrics to rank pages in search engines, the results should not be taken lightly. Google does offer more detailed information if requested. It is therefore important, that usability is considered your top priority when designing a website; from the user-interface, to navigation and how you lay out content. As web performance ...

How A Logo Sways Consumer Decisions

When you hear the name of a leading brand like Apple, Nike, Starbucks or Mercedes, the first thing that comes to the mind’s eye is probably the logo. This is because logos have a psychological impact on our sub-conscious mind. But not only that, the shapes and use of lines within a logo can impact on the purchasing decision of consumers in various ways. Purchasing decisions mostly rests on trust, and logos communicate emotional values that can determine whether or not people trust your brand. It’s a complex scenario, but several studies conducted over the last few years have determined that the shape and colour of a company logo has an overbearing affect on how consumers perceive a company. The psychology of logos Psychologists and marketers have discovered that the sub-conscious mind responds better to logos that include geometric shapes. Circles, ovals, ellipses, squares, triangles and hexagons. The patterns contained ...

What Is Brand Image and Why Is It Important?

Branding is one of those sly little tactics companies use to seduce customers. Actually, it’s not sly. A brand image is a necessity. This is how you bond with customers and build lasting relationships. In our line of work, we come across many small business owners that are sceptical about branding. To a degree, this view is understandable. Many small business owners do not feel as though they can justify the expense for branding. However, our experience of developing brand images gives us an insight business owners don’t always have. Branding pays for itself. It is through your brand image that you draw a line under what your business is about so your customers know you are right for them. What is brand image? A brand image is the perception you want to give customers about your business. There is an element of courage required as you need to define ...

Is IoT Innovation Or Intrusion?

We’re not far away from being a hyper-connected society with smart household appliances that can communicate with multiple devices. And companies. The Internet of Things (IoT) is the grand scheme of technology corporations that will supposedly make our lives more convenient and provide solutions to a smarter lifestyle. The idea of a fridge that knows when you are out of milk or the jam is past its sell by date seems like a good idea. So does flicking the kettle on from your mobile phone before you’ve even dragged yourself out of bed. IoT is set to be the next wave of growth in the technological revolution and whilst there are advantages, is there also a dark side and it mean an invasion of your privacy? Is total connectivity really that smart? We are already seeing IoT taking shape in Britain. The US and some countries in the EU too. ...

Could FlipBook Technology Change How We Interact With Websites?

How many times have you heard readers say they prefer to devour proper print magazines and paperback books rather than engage with content using a digital device? Well, the real-life reading experience could soon become widespread in the digital sphere. Advancements in web technology over the last few years are gathering pace. The ways we can interact with brands and one another are creating new and exciting experiences. Ideas that were projected in science-fiction since the 60’s and 70’s are now becoming a reality and as we tilt on the brink of a revolution in web technology, user-experiences promise to get even better. A recent development we find interesting is flipbooks. Although the technology has been knocking around for nigh on a decade, attempts to utilise the software in a business setting failed. Thanks to HTML5, previous issues have largely been resolved. Now publishers have the tools to create online ...

Design Tips From the White House!

Being creative director at the White House is one of the most high profile jobs in the design industry. Until just a few weeks ago, the person in charge of the President’s creative output was Ashleigh Axios. Tasked with “conceiving and managing the execution of projects to engage the American public about Obama's policies – as well as presenting the US President in a favourable light”, this is a job not for the faint hearted. Make your content engaging If there’s one thing that governmental design has to be, it’s engaging. The projects that Ashleigh Axios was working on were designed to connect with the public, explain policies and make the American people feel included and involved with the work the President was doing. When President Obama revolutionised the American healthcare system, the creative team at the White House had him explain the changes and the new system on a ...

4 Things You Didn’t Know About Your Website

If you own a business, you’re probably online. Which means you have a website. It looks great, maybe performs okay. All in all you’re pretty pleased. But did your last web designer (or current) tell you anything you would not ordinarily know about your website? If not, we will! 1. You don’t have to register your website with search engines There are still some web design agencies and SEO companies charging their clients to register their domain with search engines. It used to be the case that websites had to be submitted to search engines for indexing, but algorithms are so sophisticated nowadays webpages are visited by little crawler bots and indexed automatically. 2. You can say what you like There is an unspoken protocol throughout every industry that commands businesses to be polite and respectful to their customers. As a result every company is nice on the surface and ...

What Do Colours Really Mean And Does It Matter?

When you look at a colour what do you think? If you are like most people you will ordinarily like it, or nor like it. Or you might be indifferent. This is what your conscious mind thinks. Yet colours are much more powerful and have a resonating affect on our sub-conscious mind – the mysterious unconsciousness we have within us that stirs our emotions. It is the sub-conscious mind that colours communicate with. Therefore colours have an affect on how we feel whether we are consciously aware of it or not. Furthermore, every colour emits a different emotion. Why some colours evoke emotion Psychologists say colours are rooted in your experience and culture. This revelation comes as quite a shock to many people despite knowledge of colour psychology kicking about for thousands of years. The ancient Egyptians and the Chinese used colour for therapeutic purposes. Modern day researchers are rediscovering ...

5 Web Design Lessons we can learn from the Biggest Sites around

Though it is constantly evolving and adapting to fit our changing needs, there are some principals of web design that hold true no matter what the content, style and purpose of a website is. If you’re thinking about redesigning your site or are already in the process of giving it a facelift, check out these web design lessons that we can all learn from the biggest web giants out there. 1. Facebook Facebook has undergone regular updates over the years with each altering the layout and look and the social network. One of the main lessons we can take from Facebook comes from its layout. Take a look at your homepage and you’ll see that all of the links you need to post, comment, search and message are right there in front of you. Visitors who want to look at more posts from friends and groups can scroll down their ...

How does the Budget Affect Small sized Businesses?

If you’re the owner of a small or medium sized business, you’ll know just how big of an impact small changes in tax rules can have on a company’s finances. That’s why small and medium sized business owners where watching the Chancellor’s recent budget more keenly than almost anyone else. Looking to see how the new changes will affect them and their business, SMEs across the country will be trying to work exactly what the new budget means for them. Business rates One of the biggest changes to affect small and medium sized businesses is the raising of the threshold for business rates. At the moment, businesses that occupy commercial premises worth £6,000 a year in rent or more have to pay business rates. These rates vary across the country but are generally calculated using a formula that takes into account the size of a business and its location. Often ...

Changes to Google Adwords and Other SEO Updates

At the end of February, Google announced that it was getting rid of its right hand ads bar for good. Users browsing the web from a desktop or laptop computer would no longer see a dedicated advertising column on the right hand side of their search engine results page, instead, ads will be incorporated into the main part of the results listings. Though this may not sound like a groundbreaking change, it will affect both the user experience and the way that companies use Adwords and other SEO techniques. Understanding exactly what these changes mean for business will help you steer your SEO in the right direction and ensure your company isn’t left behind be the updates. Why change? Whenever Google updates its algorithms, working practices, logo or layout, there’s always a reason behind the change. One of the main factors motivating this change is the fact that Google believed ...

Awesome Examples of Packaging Design

The packaging of a product plays a huge part in creating its identity and making it attractive to its target audience. Done well, packaging can transform an everyday product into an iconic piece of design, making the contents even more attractive to prospective buyers and ensuring the product a place in design history. Though it takes a little more time, imagination and creativity to come up with original and innovative packaging design, the extra effort you or your marketing team put in will be well worth it when your product hits the shelves. To get inspired and get your creative juices flowing, here are a few examples of outstanding packaging design. Parmesan pencil Sometimes an idea makes so much sense, it’s hard to believe no one else thought of it before. If you like to enjoy your parmesan in thin, delicate sheaves, this original packaging design will suit you perfectly.  ...

Scam alert: Domain Notification for yourdomain.com : This is your Final Notice of Domain Listing

Watch out for this spam email. Today I received this email: It looks urgent and official, but it’s not. Look at the email address - [email protected] That’s not your domain registrar, that’s not anyone’s domain registrar. I highly recommend that you do NOT click the links in this email. However in the interests of this article I investigated the link changing the last part from my own domain to google.com and ran it through a proxy to safeguard myself this is the page that comes back. As you can see what they are actually doing is selling packages to submit your domain to search engines. Looking back at the email you can see that in small print it says: “Do not discard, this notice is not an invoice it is a courtesy reminder to register your domain name search engine listing so your customers can locate you on the web.” ...

The Power of the Polka Dot in Graphic Design

Of all the patterns that appear in graphic design, the polka dot is one of the most versatile, eye-catching and has stood the test of time. After first appearing in the world of fashion in the mid-19th century, this spotty design has been used in countless art and graphic design works, adding visual interest, fun and a quirky touch to all of them. In fact, the polka dot is so iconic that many artists and designers have based entire series and brands around the aesthetic, creating iconic works in the process. Damien Hirst One of the most famous British artists of all time Damien Hirst has used the polka dot in some of his most instantly recognisable works. Known as the ‘Spot Paintings’, the simplicity of Hirst’s pieces have inspired countless artists and graphic designers and have created a brand new aesthetic all of their own. Cath Kidston One of ...

Graphic Design and the Oscars

The Oscars is arguably the biggest show in show business. With its A-list line up, glamorous ceremony and legendary status, the awards show attracts a global audience of around one billion. With such an iconic reputation to live up to, it’s no wonder that the tech team behind the Oscars put a huge amount of effort into creating the graphics for the show. In 2015, the intros for the awards categories were one of the highlights of the event, with all of them perfectly designed to show off the nominations in each category. The importance of intro sequences As we saw in 2015, Oscar intro sequences are a fantastic way to set up a category and get the audience excited by the nominations. The creative genius behind many of last year’s best intro sequences was Englishman Henry Hobson. A graphic designer who’s worked on the past eight Oscars broadcasts, Hobson ...

Web Hosting Explained

If you’re new to website ownership, much of the terminology and technology involved is probably new to you. From domain names and URLs to content management systems (CMS), there’s a whole new language to learn when it comes to the web. One of the most important aspects of any website is hosting. Without hosting, your website is just a document and no visitors will be able to see or experience the site that you’ve spent so much time and energy putting together. Good hosting can make a huge difference to a website, helping it to work smoothly, boosting its SEO and making the managing and maintenance of it quick and easy. What is web hosting? Essentially, web hosting is the service by which an individual or an organisation can make their website available to the public via the World Wide Web. Web hosting companies provide their clients with space on ...

Vidahost Hosting

Looking to setup your own hosting or register a domain name? Checkout Vidahost

How has technology influenced graphic design?

As an industry that relies on technology to realise its ideas and drive creativity forward, graphic design is heavily influenced by technological innovation and invention. From programmes like Adobe Illustrator and InDesign to the internet itself, the graphics world has been transformed again and again by ground breaking technologies. 3D printing When 3D printers first hit the market, they were so futuristic it was hard to believe they were real. In the years since, 3D printing has become a lot more commonplace and today designers around the world are creating innovative and exciting 3D designs and products for the global market. As it becomes easier and easier to create good quality 3D printed products, graphic designers will have increased freedom to play around with space and to create products and pieces that use perspective, layers and angles to change the way we view them. This is sure to have a ...

Could a Robot Be Running Your Home in the near future?

From exercising more to learning a new language and quitting smoking to making more time for family and friends, most of us make New Year’s resolutions that are positive, personal but unfortunately and ultimately doomed to fail and by now most of us would have quit. Uber-geek Mark Zuckerberg on the other hand has taken his New Year’s resolution that little bit further, promising the world that he will develop an AI butler, just like Iron Man’s Jarvis, by the end of the year. Previously, Zuckerberg’s resolutions have seen him successfully learn Mandarin, read two books a week and only eat meat he’s killed himself, so there’s every reason to believe he’ll complete his mission before the year is out. By making AI butlers a reality, Mark Zuckerberg will once again change the world forever, transforming the way future generations will live, interact and develop for good. AI Butlers Mark ...

Iconic Examples of Typography

Whether it’s on a logo, company name, artistic statement or poster, typography can completely transform a design, turning it from something everyday into something extraordinary. At its best, typography is an art form in itself, allowing designers to confer meaning, expand on ideas and create entirely new aesthetics. In some cases, typography becomes so iconic that it takes on a life of its own. Fonts become so instantly recognisable and so evocative they can be used to enhance other designs or even to create an entire brand. Keep Calm and Carry On A motivational poster created by the British Government in 1939, Keep Calm and Carry On was largely forgotten until an original copy of the design was rediscovered in the year 2000 by a bookseller in Alnwick, Northumberland. The font and layout of the poster have now become so iconic that any text displayed in the same format is ...

A Taste of The Most Successful Rebrands of All Time

Telling customers that your business has new drive, new energy, a new direction and proving that you’re ready to commit to your corporate future, a rebrand can work wonders for companies looking to show the market place what they’re made of. More than just a new logo, a successful rebrand involves changing the way that customers, suppliers and clients think and feel about a business. To show you just how powerful a rebrand can be, here are some examples of the most successful campaigns of all time. Apple Teenagers today probably don’t even remember a time when Apple wasn’t the be-all and end-all of electronics. However, in 1997 the company came perilously close to bankruptcy with rivals like IBM, HP and Dell making life difficult for the brand. Apple’s fortunes were turned around by chief executive Steve Jobs who launched the company’s ‘Think Different’ ad campaign. Encouraging consumers to see ...

Branding for Niche Markets

If you’re the owner or manager of a small or medium sized business, you’ll know that good, communicative and engaging branding is one of the keys to success. Giving your business an identity and helping it to stand out from the crowd, your branding can transform your company and give it the impetus it needs to grow. At Clockwork Moggy, we work with companies of all sizes to develop their branding and identify areas where they can strengthen their company image. One of the most interesting challenges that we face is creating effective and original branding for niche markets. More specific and more particular than mass markets, these niche industries require special attention and an aesthetic all of their own. Luckily, our extensive experience and wide range of skills makes it easy for us to come up with innovative ideas every time. To help you give your niche business the ...

Best of Festive Design

From Christmas cards to festive decorations and winter getaways to special promotions, this time of year has always been an important one for sales and marketing. As a result, a huge amount of brochures, posters, greetings cards and websites are made especially for the Christmas period, with designers working throughout the summer and autumn months to create those perfect pieces. As Christmas imagery has been used, reused and then used some more over the years, coming up with original and exciting festive design isn’t always easy. Luckily, there are a few inventive minds out there pushing at the boundaries of Christmas aesthetics, creating stand out printed and digital designs as they go. Christmas cards With around a billion Christmas cards sent every year in the UK, coming up with a design that’s new, exciting and innovative is almost impossible. These customisable cards from David Papov are notable for their minimalism, ...

Template Websites VS Bespoke Websites

If you’re launching a new business or giving your company’s online presence an overhaul, the chances are that you’ll be on the look out for a new, eye-catching website. An essential part of every ambitious business’ online arsenal, a sleek, slick and stylish site will help to boost your company image and tempt more customers through your digital door. When building or commissioning a website, business owners are faced with two main choices: template websites and bespoke sites. So what exactly are the pros and cons of these two design options and which is right for your growing business? Aesthetics - Template Websites VS Bespoke Websites Though there are a huge variety of online templates available, pre-made sites still can’t compete with their custom cousins when it comes to looks. If you hire an experienced, innovative and capable designer, they’ll be able to mould your site to suit you. Not only ...

Biggest Web Trends of 2015

Biggest Web Trends of 2015 - Single Screens, Scrolling and Saying Goodbye to Chrome With everything in the world of the web moving so quickly, keeping up with the latest fashions, trends and innovations isn’t always easy. Things that are new and exciting one day are yesterday’s news the next and sites that haven’t been updated for a year or two can begin to look very dated very quickly. To make sure that your website, app and other online trappings look as fresh and as vibrant as possible, we’ve put together a list of some of the biggest and best web trends of 2015 for you to feast your eyes on. No Chrome When talking about web design, the term ‘chrome’ refers to all of those containers, borders, headers and footers that can be found encasing many a web page. Recently, designers have begun rejecting this standard format, opting instead ...

Black Friday Special Offer

Black Friday & Cyber Monday we're running a special offer, 20% off on our Logo design package. In order to qualify you must confirm and pay your deposit by 12 midnight on Monday the 30th of November 2015 Simply fill in the form below and we will contact you to discuss the details of your project. Contact Page Name*Email* Subject*MessageGDPR*We reserve the right to keep the information you've supplied on this form so that we can reply to you. Yes, that's fine Captcha This iframe contains the logic required to handle Ajax powered Gravity Forms.

Trends in Fonts and Typography in 2015

Whether you notice it or not, typography is an integral part of your internet experience. Every website you navigate to has chosen its font for a reason, with every embellishment, adaptation and innovation designed to influence your impression of the site and affect the way you think about the brand. As with any kind of design, typography styles change over time. To make sure that your website and printed materials are contemporary and on trend, take a look at the most influential typography trends of 2015. Handwritten Fonts Though handwritten fonts have been around for a while, 2015 has seen a big increase in their use and popularity. Logo Design for Katharine Roberts by Clockwork Moggy Perfect for startups, small independent businesses and larger companies trying to create a more personal feel, hand written fonts are best suited to titles, headings and other small segments of texts and when matched ...

Why Super Fast Broadband is a Must with New Technology on the Horizon.

Once upon a time, in the days when dial up internet was the most technologically advanced innovation ever to have graced our homes and offices, a website that loaded in 20-30 seconds was considered ‘fast’. Thankfully, those times are long gone and today most people in the UK have access to fast internet and a range of web based services. What’s more, with more and more parts of the country switching to super fast broadband, things are about to get even faster. Making it easier to stream HD films, surf the web and take advantage of new programmes and technologies, super fast broadband is the internet of the future. What is super fast broadband? Super fast broadband is defined as broadband that provides download speeds in excess of 24Mbps. The UK Government recently announced that it wants super fast broadband to be available across 90% of the country by the ...

Could technology really make humans redundant?

If you’ve seen The Terminator, The Matrix or Transcendence, you’ll know it’s only a matter of time before the machines turn on their human creators and take over the world. OK, whilst this may not be entirely true, the rise in artificial intelligence has got some of the world’s leading minds a little worried, especially as advances in technology and AI show no sign of slowing down. In the world of business, technological innovation has long been making its precence felt, with machines taking over a variety of roles from humans over the past decades. With technology becoming ever more human-like and complex, is there a chance that artificial intelligence could really take over from humans, putting us many of us out of our jobs and leaving humans having to barely lift a finger? Virtual PA When Apple first introduced their built in virtual PA, Siri, it revolutionised the way ...

National Cat Day

Today is National Cat day and this is our Moggy Jess celebrating. National Cat day is to help the public to recognise the number of cats that need to be rescued each year and also to encourage cat lovers to celebrate the cat(s) in their life.

Positive Reactions to Negative Space Logos!

Whether you run a business, charity or a social network, your logo is one of the most important parts of your branding. We all know that a good logo should be eye-catching, memorable and communicate something about the personality or character of the business that it’s representing. A nifty way to achieve all of these goals, while keep your logo looking sleek and professional is to utilise the negative space in the design. Effectively doubling the communicative power of a logo, negative space holds a huge amount of potential for forward thinking graphic designers and creative companies.   What is Negative Space Logo Design? When creating a logo using negative space, a designer will use the alternative colour in a graphic to create dual images and representations of a product or service. Less obvious than traditional logo design, negative space techniques are often only noticed at second glance and will ...

Back to the Future, the Future is Now!

Virtual Reality for Businesses - Back to the Future, the Future is Now! If you’re a fan of the movies, or were born in the 80s, you’ll know that the future is fast approaching - well, Back to the Future that is. Today is 'Back to the Future day'. Back in 1985, the 21st October 2015 (the date that Doc and Marty travel forward to in the movie) felt like a lifetime away. Though the film was wrong about some things – those self-drying clothes and flying cars are yet to materialise – it was spot on with others. Smart glasses, video conferencing and 3D films do all feature in the real 2015 and, with any luck, hover boards  and Self-Lacing Shoes will soon be perfected too. As well as making the world a more futuristic place, these innovations have had a big impact on business. Technology, and virtual reality ...

Things You Didn’t Know About Facebook – And Why You Should Care in The Social Media World

The largest social media network in the world and one of the biggest influences on contemporary culture, Facebook is one of the most important innovations of our generation. From helping people to connect with friends and family to giving businesses the chance to engage with their customers and tailor their products and services to suit their target audience, Facebook has revolutionised the way that we communicate, advertise and socialise. But how much do you really know about this social media giant? To help you get a better understanding of the site that has saturated our social lives, here are a few interesting things you might not know about Facebook. There’s been lots in the online press about how one in seven people on earth is on Facebook. But did you know only 40% of the world’s population is actually online? That makes it all the more incredible that one in ...

We All Go Loco For Logos

A logo is incredibly important for any company. Appearing on everything from the website to promo pens, a logo helps to define a business, create its identity and build its brand. Logos are so important there has even been a best-selling board game made in their honor and some committed consumers even branding themselves with tattoos of their favourite brands! However, despite the fact that most good logos are incredibly simple, creating a stand out design can be tough. If you’re starting a brand new business or you’re giving your brand a face-lift, let’s take a look at what makes a logo eye-catching, attractive and instantly recognisable. Simple   From Nike’s iconic ‘Swoosh’ to the ubiquitous golden arches of MacDonalds and from Apple’s partially eaten fruit to the WWF’s enigmatic panda, the best logo designs are often the simplest. Clear, concise graphic designs are easy to recognise, easy to replicate ...

2015 – a Gigantic Year for Google

- from Alphabet to Algorithms With well over a billion unique visitors using Google every month, the search engine is by far the biggest in the world, eclipsing Bing, its closest rival, which sees just 350,000,000, unique monthly visitors - almost a third of that of the front runner. As a result, the entire online world hangs on Google’s every move and the ripples from even the smallest changes and updates can be felt in every web design office, graphic design studio and marketing agency on earth. So with its three big changes this year, the internet giant really had the ever changing world of the web talking. Impacting everything from web design and branding to company structure, these changes have made 2015 a gigantic year for Google and an important year for everyone who works online. Algorithms Google started its year as it meant to go on, announcing big ...

Cineworld website

We have a great offer on the Cineworld website for all unlimited card holders !

The future of the digital world

We live in a digital age. It's all around us and it shows no signs of going away. It's the smart phone you use to check your emails, the 3G that lets you post to Facebook, it's the 4K OLED TV's that catch your eye in the display; even affecting the light bulbs in your home. It has become so prevalent in our daily lives, that Ofcom now reports that many deem the need for internet and mobile technology essential. Mobility This rise in the use of digital technology means that information dissemination is now much easier and more accessible across multiple platforms. Rapidly it is becoming apparent that people are more and more utilising mobile technology to access the Internet. As the sale of mobile phones has slowed slightly in recent years, the uptake of increasingly cheap and accessible smart-phones have filled the market gap. With the numbers of ...

SEO tips for using your Blog

I'd like to share some SEO tips & hints about using content managed websites, especially those with a blog, to rank well in Google's search results. I'm going to cover general SEO tips and techniques which should be relevant to almost any website though you may find that you need to make some alterations to your websites theme to get the best out of them. All websites built by Clockwork Moggy come optimised and shouldn't need to be edited. Throughout this blog post I use the term article. An article could be a blog post, your home page, a product or any other kind of page on your website. Search Engine optimisation or SEO comes in two forms. Onsite SEO and Offsite SEO. As the name suggests one is done within the website and the other is done outside of your website through for example Social Media. SEO works best when you combine ...

Print and screen resolution

Resolution: why do low res images still look good on screen? All images on a computer are digital. There are two kinds of digital imagery pixel based and vector based. With pixel based (raster) images like JPG and BMP the image resolution is measured in Dots Per Inch (DPI) sometimes called Pixels Per Inch (PPI) as its name suggest it refers directly to the amount of pixels there are to a square inch of the final printed image. DPI images are like mosaics, the pixels are like tiles. The smaller the tiles or pixels the sharper and more detailed the picture will be. In order for printed artwork to look sharp, and not pixelated it needs to be no less than 300dpi (or 300ppi). Most screens are only capable of displaying images at about 72-96dpi so it won't be obvious that an image is low res by eye until you ...

Colour Printing

Printing process When we create artwork for print it's important for us to understand a little about the process that the artwork goes through when it's printed. Before the printer can send the file to the printing machine itself it has to be prepared, they do this by separating the file into it's four base colours Cyan, Magenta, Yellow and (the Key) Black (CMYK) Once the file has been separated it can be etched into solid metal plates. The printer has four rollers and a metal plate is attached to each, one roller per colour. Paper or card is feed into the printer and rolls down on a sort of conveyer belt under the rollers in turn picking up one colour at a time. Sometimes modern printing presses will offer Digital Printing. Unlike the above method the colours are accurately sprayed onto the paper or card through tiny nozzles. It's still important that the colours be ...

Why you should upgrade your browser

Every time you access web pages you use a Web Browser. When you go to Google, Facebook or Youtube you might do so by finding and clicking the blue "E" icon. This "E" icon is a shortcut to a web browser made by Microsoft called "Internet Explorer" (The E stands for Explorer if you were wondering). Internet Explorer or IE as it's known, has been around since 1995 Its one of the most used browsers out there making up approximately 13% of all browser usage world wide. Most popular desktop and laptop web browsers as of May 2013 Source: w3schools.com There have been several versions of IE which come packed with Windows OS. IE is up to version 10 (IE10) but in truth even the most up-to-date versions of IE are not as up-to-date as other browsers, take a look at how well IE9 & IE10 perform with in the ...

Speed Painting – Terminator 2

http://www.youtube.com/watch?v=hgfqHoamP4w