Our Thoughts

Google changes to first-party cookies for Google Ads and Tag Manager

If you do Google Ads and are in Europe you may have an email earlier this week letting you know that Google is updating the global site tag (gtag.js) and Google Tag Manager (gtm.js) to set a new first-party cookie on advertisers’ web domains to attribute conversions back to ads. But what exactly does that …

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Google - Product review update

Google Algorithm Update: Product Review Update

There was an update to this article made on 04/05/2021 – Go straight to the Update Google has announced a brand new shining ranking quality algorithm, known currently as the Product Review Update. This updated is entirely aimed towards rewarding high-level product review content with better ranking. Google said: “we know people appreciate product reviews …

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WHY YOU SHOULD USE PINTEREST FOR YOUR BUSINESS blog header

Why you should use Pinterest for your business

When talking about social media channels, people will often list Facebook, Twitter, Instagram, LinkedIn and now even TikTok without mentioning Pinterest. It’s really interesting that Pinterest will often be forgotten even though it has 416 million active users monthly with clear continued growth. You yourself may have completely overlooked it as a channel when coming …

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Add me to Search – Google introduces a new feature in India

From early August users across India can now find out more about their friends, colleagues, and business contacts, through Google’s new feature on their mobile phones.  Google has rolled out a new feature for India called People Cards— a Google Search feature that lets users create a virtual visiting card, highlight their existing website or …

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5 reasons why you shouldn't by social media likes featured image showing Karl next to the title of the post

5 reasons why buying Facebook Likes, Twitter Followers and Youtube subscribers is a bad idea.

Are you really grafting and getting no rewards on Social and thinking you may just cut some corners and buy some social following? Well, let me explain why you should keep fighting the good fight and not just splash your cash on a bunch of bots following you. Following is often the metric that people …

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