WHAT IS QUALITY SCORE & AD RANK? – HOW DOES IT AFFECT GOOGLE ADS?

If you are trying to beef up your PPC performance, especially Google Ad then you need to understand what Quality Score is and how it can affect your Google Ads performance, how much you pay per click and more.  So what exactly is Quality Score? Each of the keywords within your campaigns is given a …

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Google changes to first-party cookies for Google Ads and Tag Manager

If you do Google Ads and are in Europe you may have an email earlier this week letting you know that Google is updating the global site tag (gtag.js) and Google Tag Manager (gtm.js) to set a new first-party cookie on advertisers’ web domains to attribute conversions back to ads. But what exactly does that …

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Google - Product review update

Google Algorithm Update: Product Review Update

There was an update to this article made on 04/05/2021 – Go straight to the Update Google has announced a brand new shining ranking quality algorithm, known currently as the Product Review Update. This updated is entirely aimed towards rewarding high-level product review content with better ranking. Google said: “we know people appreciate product reviews …

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WHY YOU SHOULD USE PINTEREST FOR YOUR BUSINESS blog header

Why you should use Pinterest for your business

When talking about social media channels, people will often list Facebook, Twitter, Instagram, LinkedIn and now even TikTok without mentioning Pinterest. It’s really interesting that Pinterest will often be forgotten even though it has 416 million active users monthly with clear continued growth. You yourself may have completely overlooked it as a channel when coming …

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Add me to Search – Google introduces a new feature in India

From early August users across India can now find out more about their friends, colleagues, and business contacts, through Google’s new feature on their mobile phones.  Google has rolled out a new feature for India called People Cards— a Google Search feature that lets users create a virtual visiting card, highlight their existing website or …

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