When Cosy Fires first approached Clockwork Moggy, they were facing a significant set of challenges that were hindering their business growth. As a leading provider of fireplaces and heating solutions, Cosy Fires had a reputation for quality products and customer service. However, their online presence did not reflect this. Their website, which had been built on the outdated MODX platform, was not only technologically obsolete but also presented a range of critical issues that needed urgent attention.
The primary concern was the website’s inability to be updated. The MODX system had reached a point where it could no longer support the necessary updates, leaving the website vulnerable to security breaches. In today’s digital landscape, where cybersecurity is paramount, this was a major risk that could potentially expose sensitive information and damage the company’s reputation. Additionally, the outdated platform meant that Cosy Fires could not easily add new content or make essential changes to the website. This stagnation prevented them from keeping their online presence fresh and relevant, which is crucial in a competitive market.
Compounding these technical issues was the website’s lack of visibility and poor performance in search engine rankings. Cosy Fires had almost no ranking keywords, which meant that potential customers searching for fireplaces or heating solutions were unlikely to find their website. With fewer than 100 visitors per month, the website was failing as a marketing tool and not contributing to the business’s growth. The homepage, which serves as the first impression for most visitors, was cluttered and lacked a clear, strategic direction. This disorganised layout not only made navigation difficult for users but also failed to guide them towards key actions, such as making a purchase or contacting the company.
The combined effect of these issues was a stagnant online presence that was not only underperforming but also posed a significant risk to the business. Cosy Fires needed a complete overhaul of their website to address these challenges and position themselves for future growth. They required a solution that would enhance security, improve user experience, and, most importantly, boost their visibility in search engines to attract and convert more visitors.
To address these challenges, Clockwork Moggy developed a comprehensive plan to create a new, bespoke website for Cosy Fires. The first step was to build a modern, secure website that would not only showcase their products in the best light but also have the potential to perform well in search engine rankings. Our team designed and developed a custom website tailored specifically to Cosy Fires’ brand and audience, moving them away from the outdated MODX system and eliminating the associated security risks.
Content creation and optimisation were integral to the new website. As we rebuilt the site, we rewrote all the content, ensuring that every page was fully optimised for search engines as well as useful to users. This included thorough keyword research and strategic content placement to allow each page to rank independently in search results. Our goal was to turn the website into a powerful marketing tool that could drive traffic and conversions.
In addition to content optimisation, we focused on enhancing the user experience. We developed a clear, strategic navigation structure that made it easier for customers to explore the website and find the products they were interested in. By streamlining the user journey, we aimed to guide visitors naturally toward conversion events, such as making an enquiry or completing a purchase.
The results of our efforts were immediately apparent. Within the first month of launching the new website, Cosy Fires saw a 400% increase in traffic. The ongoing SEO strategy continued to drive impressive results, with a 500% increase in conversions over a three-month period and more than 50 #1 rankings for both product and service-related keywords. The transformation of Cosy Fires’ online presence has not only resolved their initial challenges but also positioned them for sustained growth in the competitive market.
The success of this project highlights the importance of a well-designed, strategically optimised website in driving business success. We are excited to continue our partnership with Cosy Fires, and we look forward to achieving even greater results through our ongoing SEO campaign.
