Clockwork Moggy delivered a comprehensive rebranding and website redesign, focusing on creating a unified, engaging, and accessible digital experience. The key elements of our approach included:

1. Rebranding
   • We designed a new logo that balanced professionalism with warmth, featuring an owl icon as a nod to ‘wisdom’. The owl, with a friendly expression and a heart-shaped face, symbolised care, while its wings were styled using hand-drawn ‘w’s. This logo became the foundation of their updated brand identity, combining thoughtful typography and colours that evoked trust, support, and approachability.
   • To further personalise the brand, we created bespoke patterns inspired by the logo and key charity elements like heart shapes and donation boxes. These patterns provided a cohesive visual identity across print and digital materials.
2. Website Redesign
   • The new branding elements were fully integrated into a completely redesigned website, built to deliver a seamless user experience. Our design was driven by clarity and accessibility.
   • User-Friendly Navigation: Simplified website structure allowed users—whether seeking to donate, volunteer, or access hospice services—to easily find what they needed.
   • Donation Integration: We developed custom donation forms, facilitating both one-time and recurring donations. These forms also supported lottery donations and legacy giving, making the process straightforward for donors.
   • Event Management System: We built a dynamic section for promoting charity activities like quiz nights and fundraising events, enabling users to sign up, share, and contribute directly.
   • Volunteer and Community Engagement: The new site included a dedicated section for volunteering, making it easy for individuals to register and get involved.
   • E-Commerce Integration: Supporters could purchase items directly from an online shop, with proceeds funding the charity’s work.
   • Custom Post Types: We introduced sections to share patient stories and highlight fundraising campaigns, providing a more personal connection to the charity’s mission.
   • Mobile Responsiveness and Accessibility: The website was optimised for mobile devices, ensuring ease of navigation and compliance with web accessibility standards, making the site accessible to a wider audience.

Results and Impact
The rebrand and website overhaul significantly improved Wisdom Hospice Charity’s digital presence, resulting in:

• Increased Donations: The redesigned donation process and visually compelling site contributed to a noticeable boost in online donations.
• Boosted Community Engagement: Enhanced event management and volunteer registration features drove higher participation in events and greater involvement from volunteers.
• Enhanced Online Presence: The modern, responsive website expanded the charity’s reach, with patient stories and fundraising campaigns creating a more personal and engaging experience.
• Improved Accessibility: With a responsive design, the website became more accessible across devices, allowing the charity to reach a broader audience.
• Strengthened Brand Identity: Consistent use of the new branding across the website and other platforms helped solidify the charity’s presence in the community, fostering deeper engagement.

Client Feedback
“Carrie, Neil and the Clockwork team worked just like clockwork on our rebrand, a big step for us. Carrie’s intuition and creative insight developed our new brand visuals and Neil brought this to life on our new website. Very pleased with the outcome and a pleasure to work with the team at Clockwork Moggy.”
— Martyn Reeves, Chief Executive, Wisdom Hospice Charity