Alicia

Google Fix AMP Reporting in Analytics

Given Google’s intent to make the internet mobile-friendly, the company has been a long time fixing the reporting feature for Accelerated Mobile Pages (AMP) in Analytics. However, the search engine giant has now announced an AMP filter has been added to Analytics so marketers can test the performance of all AMP pages on mobile devices. …

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What Impact Does Product Packaging Designs Have On Purchasing Decisions?

Packaging designs have a huge impact on the psychology of consumers. People are drawn to certain colours and designs, and well-packaged products are more appealing than simple cellophane wrapping. The quality of the packaging design can affect the performance of a product in a retail environment. When products are stocked on the shelves against competitor …

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What Does The Penguin 4.0 Update Mean For Websites?

Google recently launched the latest update of Google Penguin 4.0. The week of the launch we noticed a bit of wobble, but that soon stabilised. However, some website owners experienced a dramatic fall. So why are some websites affected by Penguin when others are not? The reason for that is simple. Penguin is part of …

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Inspiration: Design Ideas For New Projects

It can sometimes be difficult for graphic designers to find inspiration for new clients – especially when it is an industry you have not explored much in the past and have little knowledge about. Looking for inspiration for your graphic designs can also be a time-consuming task and eat into your fee. Sometimes it’s a …

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How To Enhance Brand Image By Promoting Brand Culture

Modern consumers don’t want to be sold stuff. If they want to buy something they will make their own decision. And the choice of company they choose to purchase from is the brand they resonate with the most. It is therefore important to establish and a brand identity, and to build your image it is …

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What is Google’s Core Algorithm?

There was another flurry of activity in the SEO community this week as online businesses witnessed a dramatic twist in their organic search results. Yes, seems as though Google has launched another major update to its core algorithm. As usual, the search engine giant rolled out another snow ball and as it rolled down the …

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What Ranking Factors Should You Concentrate On To Improve Google SEO?

When Google let it slip the three most important ranking factors are content, links and RankBrain, they didn’t really tell us anything we don’t already know. At least not on the surface. But there are underlying reasons why these metrics are what website owners should be concentrating on. Google’s mission is to improve the quality …

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