Alicia

Alicia is in charge of making sure you get the traffic to your website that you need. If you want to get your business noticed by the right people in the right way then Alicia can help. Alicia is a Google Partner and graduated from the Google Academy! Follow her on Linkedin for more Google Tips and Tricks.

Digital Marketing Jargon Buster

The Ultimate A-Z Digital Marketing Jargon Buster

Digital marketing can be a real head-scratcher sometimes, right? All those terms and acronyms can make your head spin. But don’t worry, I got your back! Check out my A-Z Digital Marketing Jargon Buster—it’s got over 100 common terms and acronyms explained in plain English. Whether you’re a pro or just starting out, this resource …

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Google Search Ads VS Google Display Ads, The Differences And When To Use Each

 When it comes to Google Ads the array of choices that you are given can seem overwhelming. You have multiple ad formats to choose from and countless ways to reach your audience.  Most people start with the search network as it seems straightforward, and will then slowly venture into display ads, mostly for remarketing purposes. …

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WHAT IS QUALITY SCORE & AD RANK? – HOW DOES IT AFFECT GOOGLE ADS?

If you are trying to beef up your PPC performance, especially Google Ad then you need to understand what Quality Score is and how it can affect your Google Ads performance, how much you pay per click and more.  So what exactly is Quality Score? Each of the keywords within your campaigns is given a …

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Google changes to first-party cookies for Google Ads and Tag Manager

If you do Google Ads and are in Europe you may have an email earlier this week letting you know that Google is updating the global site tag (gtag.js) and Google Tag Manager (gtm.js) to set a new first-party cookie on advertisers’ web domains to attribute conversions back to ads. But what exactly does that …

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Google - Product review update

Google Algorithm Update: Product Review Update

There was an update to this article made on 04/05/2021 – Go straight to the Update Google has announced a brand new shining ranking quality algorithm, known currently as the Product Review Update. This updated is entirely aimed towards rewarding high-level product review content with better ranking. Google said: “we know people appreciate product reviews …

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Add me to Search – Google introduces a new feature in India

From early August users across India can now find out more about their friends, colleagues, and business contacts, through Google’s new feature on their mobile phones.  Google has rolled out a new feature for India called People Cards— a Google Search feature that lets users create a virtual visiting card, highlight their existing website or …

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