Branding is one of those sly little tactics companies use to seduce customers. Actually, it’s not sly. A brand image is a necessity. This is how you bond with customers and build lasting relationships. In our line of work, we come across many small business owners that are sceptical about branding. To a degree, this …
Being creative director at the White House is one of the most high profile jobs in the design industry. Until just a few weeks ago, the person in charge of the President’s creative output was Ashleigh Axios. Tasked with “conceiving and managing the execution of projects to engage the American public about Obama’s policies – …
When you look at a colour what do you think? If you are like most people you will ordinarily like it, or nor like it. Or you might be indifferent. This is what your conscious mind thinks. Yet colours are much more powerful and have a resonating affect on our sub-conscious mind – the mysterious …
The packaging of a product plays a huge part in creating its identity and making it attractive to its target audience. Done well, packaging can transform an everyday product into an iconic piece of design, making the contents even more attractive to prospective buyers and ensuring the product a place in design history. Though it …
Telling customers that your business has new drive, new energy, a new direction and proving that you’re ready to commit to your corporate future, a rebrand can work wonders for companies looking to show the market place what they’re made of. More than just a new logo, a successful rebrand involves changing the way that …
A Taste of The Most Successful Rebrands of All Time Read More »
If you’re the owner or manager of a small or medium-sized business, you’ll know that good, communicative and engaging branding is one of the keys to success. Giving your business identity and helping it to stand out from the crowd, your branding can transform your company and give it the impetus it needs to grow. …
From Christmas cards to festive decorations and winter getaways to special promotions, this time of year has always been an important one for sales and marketing. As a result, a huge amount of brochures, posters, greetings cards and websites are made especially for the Christmas period, with designers working throughout the summer and autumn months …
Whether you notice it or not, typography is an integral part of your internet experience. Every website you navigate to has chosen its font for a reason, with every embellishment, adaptation and innovation designed to influence your impression of the site and affect the way you think about the brand. As with any kind of …
Whether you run a business, charity or a social network, your logo is one of the most important parts of your branding. We all know that a good logo should be eye-catching, memorable and communicate something about the personality or character of the business that it’s representing. A nifty way to achieve all of these …
A logo is incredibly important for any company. Appearing on everything from the website to promo pens, a logo helps to define a business, create its identity and build its brand. Logos are so important there has even been a best-selling board game made in their honor and some committed consumers even branding themselves with …
