PPC

WHAT IS QUALITY SCORE & AD RANK? – HOW DOES IT AFFECT GOOGLE ADS?

If you are trying to beef up your PPC performance, especially Google Ad then you need to understand what Quality Score is and how it can affect your Google Ads performance, how much you pay per click and more.  So what exactly is Quality Score? Each of the keywords within your campaigns is given a …

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Google changes to first-party cookies for Google Ads and Tag Manager

If you do Google Ads and are in Europe you may have an email earlier this week letting you know that Google is updating the global site tag (gtag.js) and Google Tag Manager (gtm.js) to set a new first-party cookie on advertisers’ web domains to attribute conversions back to ads. But what exactly does that …

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Changes to Google Adwords and Other SEO Updates

At the end of February, Google announced that it was getting rid of its right hand ads bar for good. Users browsing the web from a desktop or laptop computer would no longer see a dedicated advertising column on the right hand side of their search engine results page, instead, ads will be incorporated into …

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