How to Set Up Google Analytics on Shopify with Google Tag Manager

Setting up Google Analytics on your Shopify store is crucial for understanding customer behaviour and tracking key metrics. In this guide, I’ll walk you through the process of implementing Google Analytics using Google Tag Manager via a custom pixel on Shopify. This method ensures reliability as it operates independently of your store’s theme and other […]
Setting an Effective Google Ads Budget: A Practical Guide for Small Business DIYers

If you’re a small business owner eager to try your hand at Google Ads, you’re not alone! Many are attracted to its pay-per-click model, which means you only spend money when people click on your ad. But where to start with budgeting? Here’s a practical guide that takes the guesswork out of setting an effective […]
What is a Full-Service Marketing Agency?

Full-service marketing agency – Clockwork Moggy So where do you start and how do you guarantee you are attracting the correct audience so your efforts are helping to take your business to the next level? If you want to boost your business growth, it’s worth exploring how marketing can help. A reliable option is to […]
WHAT IS QUALITY SCORE & AD RANK? – HOW DOES IT AFFECT GOOGLE ADS?

If you are trying to beef up your PPC performance, especially Google Ad then you need to understand what Quality Score is and how it can affect your Google Ads performance, how much you pay per click and more. So what exactly is Quality Score? Each of the keywords within your campaigns is given a […]
Why you should use Pinterest for your business

When talking about social media channels, people will often list Facebook, Twitter, Instagram, LinkedIn and now even TikTok without mentioning Pinterest. It’s really interesting that Pinterest will often be forgotten even though it has 416 million active users monthly with clear continued growth. You yourself may have completely overlooked it as a channel when coming […]
How to Use Google's Local Pack to beat the big boys

Depending on your industry you could be trying to rank alongside huge conglomerate companies. Maybe your a hotel going up against Travel Lodge and Hotel.com, or maybe you are a small pizza place going up against Domino’s. In all honesty, even the greatest SEO on the planet will have a tough time getting you to […]
How To Rank Higher In Google. Part 2 – Where to get Backlinks?

Last time we talked about Backlinks and what they were, as well how they help you to rank. So you may now be thinking where to get backlinks and improve my overall rankings? If you missed the first part you can find it here – How to rank higher in Google part 1 Where to […]
7 Reasons why Online Marketing can benefit you

Email Marketing, Social Media Marketing, SEO, it all can seem too much when you already have a business to run and yet the importance of it all is growing more every day, as more and more potential clients head online to find the services they need. If you’re unsure of what Online Marketing really is, […]
How Will Voice Search Affect Your Online Business?

Google announced dynamic changes earlier this month that will propel us into a Star Trek-like future. Google Home Now and Google Assistant will soon change the way we interact with search engines. As a consequence, the technology will have an impact on how businesses will engage with customers online. Google Assistant is the search companies […]
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