How to Set Up Google Analytics on Shopify with Google Tag Manager
Setting up Google Analytics on your Shopify store is crucial for understanding customer behaviour and tracking key metrics. In this guide, I’ll walk you through the process of implementing Google Analytics using Google Tag Manager via a custom pixel on Shopify. This method ensures reliability as it operates independently of your store’s theme and other […]
Setting an Effective Google Ads Budget: A Practical Guide for Small Business DIYers
If you’re a small business owner eager to try your hand at Google Ads, you’re not alone! Many are attracted to its pay-per-click model, which means you only spend money when people click on your ad. But where to start with budgeting? Here’s a practical guide that takes the guesswork out of setting an effective […]
Movember!
Neil & Tommy are Taking on the Moustache Challenge! This November, our very own Neil and Tommy have bravely taken on the Movember challenge, supporting men’s health by raising funds for prostate cancer, testicular cancer, and suicide prevention. They’ve shaved off their signature facial hair and are on a mission to grow a glorious ‘tache […]
New Email Scam Targets WordPress Website Owners
The Deceptive Email: A Wolf in Sheep’s Clothing In the ever-evolving digital landscape, vigilance is key, particularly for those steering the ship of WordPress websites. A recent incident, which came to light on January 5th, 2024, serves as a stark reminder of this. A client reached out to us, seeking help with installing what appeared […]
Scam Alert
We’ve recently become aware of a fraud or phishing scam using our logo and brand name. The scammers are falsely representing themselves as associated with Clockwork Moggy. They are offering fake job opportunities and training. The scammers have set up websites and social media accounts including: https://www.clockworkmoggy.cc/.a WhatsApp group named “Live and Learn”We have also […]
What is a Full-Service Marketing Agency?
Full-service marketing agency – Clockwork Moggy So where do you start and how do you guarantee you are attracting the correct audience so your efforts are helping to take your business to the next level? If you want to boost your business growth, it’s worth exploring how marketing can help. A reliable option is to […]
WHAT IS QUALITY SCORE & AD RANK? – HOW DOES IT AFFECT GOOGLE ADS?
If you are trying to beef up your PPC performance, especially Google Ad then you need to understand what Quality Score is and how it can affect your Google Ads performance, how much you pay per click and more. So what exactly is Quality Score? Each of the keywords within your campaigns is given a […]
Google changes to first-party cookies for Google Ads and Tag Manager
If you do Google Ads and are in Europe you may have an email earlier this week letting you know that Google is updating the global site tag (gtag.js) and Google Tag Manager (gtm.js) to set a new first-party cookie on advertisers’ web domains to attribute conversions back to ads. But what exactly does that […]
Unconfirmed Google Algorith Update
On Friday there seemed to be some movement within many tracked rankings. My automated tracking software was sending me alerts every few hours, so as you can imagine, my inbox was rather full come Monday morning. It seems I wasn’t the only one to notice these changes as there is chatter in the SEO forums, […]
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