Email Marketing, Social Media Marketing, SEO, it all can seem too much when you already have a business to run and yet the importance of it all is growing more every day, as more and more potential clients head online to find the services they need.
If you’re unsure of what Online Marketing really is, or have already had bad experiences with it there are plenty of factors to consider before ignoring one of the largest growing digital industry entirely. To help, we at Clockwork Moggy thought we’d share a few of the top reasons we recommend every company big or small use Online Marketing.
1. Press You Control
As a business owner, you have so many channels that you already own. Be it your own website through blog posts, Facebook post or Google reviews. All these channels give you the position to showcase the benefits of your services or products better than ever before. The ‘Press’ you create is followed by the customers who already love and trust your business making your post updates, discounts codes and major announcements made through social media even more effective.
2. Customer Support
This is the biggie for any modern company. Customer service is more important than ever. Now that clients from all over the world can see you, your business and your services at a click of the button. They expect you to communicate so much more. With properly managed social media not only are your customer able to ask you a question about products and services but you are also able to ask them what they think about products, pricing or updates. It is a much more efficient way to communicate with your client base after all Social Media is public so other potential clients can see just how helpful and friendly you can be. Besides responding to a Facebook comment or sending a tweet is far easier for clients than filling out a questionnaire on their experiences.
3. Tracking your Competition
Spying. Okay so it’s not quite James Bond, but Online Marketing is a great way to keep an eye on what the competition in up to. The fact is, a modern customer is likely to look you up numerous times through hundreds of different channels before ever actually making contact with you. If you don’t have the right online assets the odds of them not only finding you but making a sale with you is next to none.
The trick of course that any Online Marketer will tell you is to launch campaign and makes sure you SEO is up to scratch and lastly make sure all your clients are giving you shining reviews everywhere they can.
4. Return on Investment
The return-on-investment for a full online marketing package is incredible. Most companies will charge you a few hundred pounds a month and for that, you can spread your company’s brand reach to thousands of more customers through organic Google search and Social Media, talk with leaders in your industry through blogs or LinkedIn and ultimately build up a stronger market base.
Better yet, online marketing can be monitored. This allows online Marketers to quickly move with the times and leave behind anything that is not working for you or your business. Allowing you not only see how effective your assets really are but also drop any that are not working.
Most companies use a combination of Facebook, Twitter, LinkedIn, Google+, blogging and the perfect search engine for them give their marketer more to work with than traditional advertising would. Allowing for more clients to see them, more clients to interact with them and therefore more opportunities at a sale.
6. Targeting your preferred Market
If you have a strong online presence across multiple platforms and a strong direction with your online marketing, you will be able to target specific groups of customers. Facebook and Google allow you to promote your business page to certain cities and demographics. Meaning the people most likely to buy from you are the people that are seeing your brand the most. Another reason why online marketing can have a much higher return on investment for smaller, local businesses than traditional marketing would.
7. Positive Brand Awareness
Lastly but probably the most important one of all, brand awareness. Businesses that have a strong online marketing strategy can position themselves higher up in search results in places that make a difference to their business, appear more professional to customers and fully reach out to the markets that really matter to them, all the while building a stronger brand.
We hope this helped explain the importance of online marketing for any modern business for more information or a help with your own online marketing, check out our service page or feel free to contact us.