Your Guide to Getting to know GA4

Google has made the announcement that Universal Analytics is being sunsetted on July 1, 2023. This means after this date, Universal Analytics will no longer process data. This means now is your chance to become acquainted with its replacement Google Analytics 4 (Also known as GA4). As reluctant as I was to make the change […]
Unconfirmed Google Algorith Update

On Friday there seemed to be some movement within many tracked rankings. My automated tracking software was sending me alerts every few hours, so as you can imagine, my inbox was rather full come Monday morning. It seems I wasn’t the only one to notice these changes as there is chatter in the SEO forums, […]
Google Algorithm Update: Product Review Update

There was an update to this article made on 04/05/2021 – Go straight to the Update Google has announced a brand new shining ranking quality algorithm, known currently as the Product Review Update. This updated is entirely aimed towards rewarding high-level product review content with better ranking. Google said: “we know people appreciate product reviews […]
Add me to Search – Google introduces a new feature in India

From early August users across India can now find out more about their friends, colleagues, and business contacts, through Google’s new feature on their mobile phones. Google has rolled out a new feature for India called People Cards— a Google Search feature that lets users create a virtual visiting card, highlight their existing website or […]
How to Implement your Own SEO – Digital Women Talk

I participated in the Digital Women, Digital Skill Event on the 4th of August 2020. I did a 30-minute talk on the basics of SEO and how to implement your own. Below you can find the slides for this talk. Click the cog in the viewer to find speakers not use the navigation buttons to […]
Page Experience becomes a ranking factor

Google announces Page Experience will be the next big algorithm update I know I usually do a post at the time that an algorithm has been released, telling you all what has changed. Well, this time it is a little different. Google has given us a heads-up letting us know that next year there will […]
8 SEO trends for 2020 & What you should be doing?

The world of SEO is a constantly shifting thing, so here is my SEO trends for 2020 to help you through this year. SEO trends for 2020 1. Favicon in Search My first SEO trend for 2020 is Favicons added to search results. You may have noticed that back in 2019 Google introduced a new […]
5 Simple ways to boost your local SEO rankings

As a business, you want more leads, more customers and overall more money coming in. Well, that is where local SEO comes in. If you have ever read a blog from me before then you will know the importance of Google My Business listings for businesses of all sizes. So that is the best place […]
Latest Google Algorithm – 25th October 2019

Welcome BERT! Google’s latest search algorithm, to help better understand natural language According to research, BERT will impact 1 in 10 of all searches, meaning this is the biggest change since Google released Rank Brain back in 2015. Google is making is the biggest change in the way it analyses content in almost 5 years. […]
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