Your Reputation Is the Algorithm Now
AI has transformed search by prioritising experience, expertise, authoritativeness, and trust (EEAT). Businesses must adapt by focusing on genuine content rather than AI-generated noise. Establishing a distinctive voice and utilising authentic insights are paramount. A comprehensive strategy involving pillars and clusters, alongside technical enhancements like schema markup, is essential for maintaining relevance.
Your Guide to Getting to know GA4
Google has made the announcement that Universal Analytics is being sunsetted on July 1, 2023. This means after this date, Universal Analytics will no longer process data. This means now is your chance to become acquainted with its replacement Google Analytics 4 (Also known as GA4). As reluctant as I was to make the change […]
5 Simple ways to boost your local SEO rankings
As a business, you want more leads, more customers and overall more money coming in. Well, that is where local SEO comes in. If you have ever read a blog from me before then you will know the importance of Google My Business listings for businesses of all sizes. So that is the best place […]
How to Use Google's Local Pack to beat the big boys
Depending on your industry you could be trying to rank alongside huge conglomerate companies. Maybe your a hotel going up against Travel Lodge and Hotel.com, or maybe you are a small pizza place going up against Domino’s. In all honesty, even the greatest SEO on the planet will have a tough time getting you to […]
How To Rank Higher In Google. Part 3
What is Rank Score and How to track your progress? In the last blog, I taught you where to get backlinks from and how to structure your anchor text. If you missed previous blogs you can read them here – How to rank higher in Google part 1 | How to rank higher in Google […]
How To Rank Higher In Google. Part 2 – Where to get Backlinks?
Last time we talked about Backlinks and what they were, as well how they help you to rank. So you may now be thinking where to get backlinks and improve my overall rankings? If you missed the first part you can find it here – How to rank higher in Google part 1 Where to […]
How to Rank Higher in Google. Part One – What is SEO?
Over the course of this blog series we hope to teach you a little about the mysterious world of SEO and ultimately how to rank higher in Google. Helping you understand both how it works and how to action it yourself. So how do you rank higher in Google search results? The simple answer to […]
Does Your Website Sell Your Products?
Building a website that looks and feels great is the only a fraction of the purchasing process. Your online store has to give customers more than a few pretty web designs to look at before they are willing to cash out. A website should create a sales funnel. This includes components that explain where shoppers […]
7 Reasons Online Marketing can benefit your business (If You Do It Properly)
If you’ve got a website that isn’t pulling its weight, you’re not alone. Most medium-sized businesses we work with have one. They built it, they were proud of it, and then… nothing. It just sits there, quietly gathering digital dust while the business owner wonders why the phone isn’t ringing. The honest answer is almost […]
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