Advice & Information

7 Reasons why Online Marketing can benefit you

Email Marketing, Social Media Marketing, SEO, it all can seem to much when you already have a business to run and yet the importance of it all is growing more every day, as more and more potential clients head online to find the services they need. If you’re unsure of what Online Marketing really is, …

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What Impact Does Product Packaging Designs Have On Purchasing Decisions?

Packaging designs have a huge impact on the psychology of consumers. People are drawn to certain colours and designs, and well-packaged products are more appealing than simple cellophane wrapping. The quality of the packaging design can affect the performance of a product in a retail environment. When products are stocked on the shelves against competitor …

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What Does The Penguin 4.0 Update Mean For Websites?

Google recently launched the latest update of Google Penguin 4.0. The week of the launch we noticed a bit of wobble, but that soon stabilised. However, some website owners experienced a dramatic fall. So why are some websites affected by Penguin when others are not? The reason for that is simple. Penguin is part of …

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What is Google’s Core Algorithm?

There was another flurry of activity in the SEO community this week as online businesses witnessed a dramatic twist in their organic search results. Yes, seems as though Google has launched another major update to its core algorithm. As usual, the search engine giant rolled out another snow ball and as it rolled down the …

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What Ranking Factors Should You Concentrate On To Improve Google SEO?

When Google let it slip the three most important ranking factors are content, links and RankBrain, they didn’t really tell us anything we don’t already know. At least not on the surface. But there are underlying reasons why these metrics are what website owners should be concentrating on. Google’s mission is to improve the quality …

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