Digital marketing can be a real head-scratcher sometimes, right? All those terms and acronyms can make your head spin. But don’t worry, I got your back! Check out my A-Z Digital Marketing Jargon Buster—it’s got over 100 common terms and acronyms explained in plain English. Whether you’re a pro or just starting out, this resource …
The Ultimate A-Z Digital Marketing Jargon Buster Read More »
I participated in the Digital Women, Digital Skill Event on the 4th of August 2020. I did a 30-minute talk on the basics of SEO and how to implement your own. Below you can find the slides for this talk. Click the cog in the viewer to find speakers not use the navigation buttons to …
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So it looks like Google may have done an algorithm update around the 9th of May. Not only that but it looks as though Google has a made a few important changes too. GoogleBot has been updated meaning it will automatically be updated with every new version of Chrome that comes out. GoogleBot had been …
We are only in April and yet I have a prediction for the rest of the year. Now I’m not saying I’m Mystic Meg but with the recent changes of everything in the world of SEO it is not a giant leap to say I can predict where this is all heading. SEO has always …
Both Neil and myself have had a lot of questions in regards to the new legislation being enforced soon, so we thought we should write a blog telling you everything we know, as well as how to prepare yourself. We may add more blogs and make this a series if more questions arise. Please note …
GDPR and what it means for small business: Newsletters Read More »
Email Marketing, Social Media Marketing, SEO, it all can seem too much when you already have a business to run and yet the importance of it all is growing more every day, as more and more potential clients head online to find the services they need. If you’re unsure of what Online Marketing really is, …
Snapchat has been tipped to knock Facebook of its social perch. The increasingly popular social network passed Twitter earlier this year and with 150 million active users a day, Snapchat is destined to be the ‘next big thing’. The reason why Snapchat is so important for online firms is because it is mostly used by …
Packaging designs have a huge impact on the psychology of consumers. People are drawn to certain colours and designs, and well-packaged products are more appealing than simple cellophane wrapping. The quality of the packaging design can affect the performance of a product in a retail environment. When products are stocked on the shelves against competitor …
What Impact Does Product Packaging Designs Have On Purchasing Decisions? Read More »
Google recently launched the latest update of Google Penguin 4.0. The week of the launch we noticed a bit of wobble, but that soon stabilised. However, some website owners experienced a dramatic fall. So why are some websites affected by Penguin when others are not? The reason for that is simple. Penguin is part of …
What Does The Penguin 4.0 Update Mean For Websites? Read More »
Modern consumers don’t want to be sold stuff. If they want to buy something they will make their own decision. And the choice of company they choose to purchase from is the brand they resonate with the most. It is therefore important to establish and a brand identity, and to build your image it is …
How To Enhance Brand Image By Promoting Brand Culture Read More »
