How to Set Up Google Analytics on Shopify with Google Tag Manager
Setting up Google Analytics on your Shopify store is crucial for understanding customer behaviour and tracking key metrics. In this guide, I’ll walk you through the process of implementing Google Analytics using Google Tag Manager via a custom pixel on Shopify. This method ensures reliability as it operates independently of your store’s theme and other
Setting an Effective Google Ads Budget: A Practical Guide for Small Business DIYers
If you’re a small business owner eager to try your hand at Google Ads, you’re not alone! Many are attracted to its pay-per-click model, which means you only spend money when people click on your ad. But where to start with budgeting? Here’s a practical guide that takes the guesswork out of setting an effective
Movember!
Neil & Tommy are Taking on the Moustache Challenge! This November, our very own Neil and Tommy have bravely taken on the Movember challenge, supporting men’s health by raising funds for prostate cancer, testicular cancer, and suicide prevention. They’ve shaved off their signature facial hair and are on a mission to grow a glorious ‘tache
The Ultimate A-Z Digital Marketing Jargon Buster
Digital marketing can be a real head-scratcher sometimes, right? All those terms and acronyms can make your head spin. But don’t worry, I got your back! Check out my A-Z Digital Marketing Jargon Buster—it’s got over 100 common terms and acronyms explained in plain English. Whether you’re a pro or just starting out, this resource
What is a Full-Service Marketing Agency?
Full-service marketing agency – Clockwork Moggy So where do you start and how do you guarantee you are attracting the correct audience so your efforts are helping to take your business to the next level? If you want to boost your business growth, it’s worth exploring how marketing can help. A reliable option is to
Google Search Ads VS Google Display Ads, The Differences And When To Use Each
When it comes to Google Ads the array of choices that you are given can seem overwhelming. You have multiple ad formats to choose from and countless ways to reach your audience. Most people start with the search network as it seems straightforward, and will then slowly venture into display ads, mostly for remarketing purposes.
Your Guide to Getting to know GA4
Google has made the announcement that Universal Analytics is being sunsetted on July 1, 2023. This means after this date, Universal Analytics will no longer process data. This means now is your chance to become acquainted with its replacement Google Analytics 4 (Also known as GA4). As reluctant as I was to make the change
WHAT IS QUALITY SCORE & AD RANK? – HOW DOES IT AFFECT GOOGLE ADS?
If you are trying to beef up your PPC performance, especially Google Ad then you need to understand what Quality Score is and how it can affect your Google Ads performance, how much you pay per click and more. So what exactly is Quality Score? Each of the keywords within your campaigns is given a
Google Launches Image Extentions
In July of last year Google Announced that they would be launching a brand new Ad Extension beta program for Google Text ads in the form of Image Extensions. At the May 2021 Google Marketing Livestream it was announced that all advertisers globally would now have access to this feature. An Image extension shows alongside
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