Advice & Information

Zuckerberg Delivers Small Businesses Another Kick In The Facebook

Restricting organic reach to a measly six per cent is not good enough for Facebook. To be fair, many digital marketers tagged it ages ago, but organic reach on the world’s most popular social media network is now practically down to zero. 

Will it remain the world’s most popular network. Probably not with businesses. Unless …

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Photoshop Tips for Lighting Effects

Effective lighting on digital images can have a massive impact on an audience. And Photoshop is a great tool that gives designers numerous options of creating stunning lighting effects that give images visual dynamics. Lighting plays a vital role in artwork and helps the finished product look visually engaging and feel more alluring. Whether you …

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Google’s Mobile Speed Testing Tool

Google’s obsession with mobile-friendly websites saw yet another tool added to the website testing earlier this month, this time with the launch of a new mobile speed testing tool. Following hot on the heels of Page Speed, Mobile Friendly Testing Tool and the so-called Mobilegeddon algorithm update, the new tool on thinkwithgoogle.com checks your website …

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What Is Brand Image and Why Is It Important?

Branding is one of those sly little tactics companies use to seduce customers. Actually, it’s not sly. A brand image is a necessity. This is how you bond with customers and build lasting relationships. In our line of work, we come across many small business owners that are sceptical about branding. To a degree, this …

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Is IoT Innovation Or Intrusion?

We’re not far away from being a hyper-connected society with smart household appliances that can communicate with multiple devices. And companies. The Internet of Things (IoT) is the grand scheme of technology corporations that will supposedly make our lives more convenient and provide solutions to a smarter lifestyle. The idea of a fridge that knows …

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Design Tips From the White House!

Being creative director at the White House is one of the most high profile jobs in the design industry. Until just a few weeks ago, the person in charge of the President’s creative output was Ashleigh Axios. Tasked with “conceiving and managing the execution of projects to engage the American public about Obama’s policies – …

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4 Things You Didn’t Know About Your Website

If you own a business, you’re probably online. Which means you have a website. It looks great, maybe performs okay. All in all you’re pretty pleased. But did your last web designer (or current) tell you anything you would not ordinarily know about your website? If not, we will! 1. You don’t have to register …

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What Do Colours Really Mean And Does It Matter?

When you look at a colour what do you think? If you are like most people you will ordinarily like it, or nor like it. Or you might be indifferent. This is what your conscious mind thinks. Yet colours are much more powerful and have a resonating affect on our sub-conscious mind – the mysterious …

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5 Web Design Lessons we can learn from the Biggest Sites around

Though it is constantly evolving and adapting to fit our changing needs, there are some principals of web design that hold true no matter what the content, style and purpose of a website is. If you’re thinking about redesigning your site or are already in the process of giving it a facelift, check out these …

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