What Ranking Factors Should You Concentrate On To Improve Google SEO?
When Google let it slip the three most important ranking factors are content, links and RankBrain, they didn’t really tell us anything we don’t already know. At least not on the surface. But there are underlying reasons why these metrics are what website owners should be concentrating on. Google’s mission is to improve the quality […]
The Psychology Of Marketing To Millennials
Millennials use the internet more than any other online generation and are subsequently changing the way brands express themselves and communicate with customers. Having grown up with mobile phones and computers in their life, the majority of millennials are much more tech savvy than most the previous generation X. It is obvious that millennials are […]
Zuckerberg Delivers Small Businesses Another Kick In The Facebook
Restricting organic reach to a measly six per cent is not good enough for Facebook. To be fair, many digital marketers tagged it ages ago, but organic reach on the world’s most popular social media network is now practically down to zero. Will it remain the world’s most popular network. Probably not with businesses. Unless […]
How A Logo Sways Consumer Decisions
When you hear the name of a leading brand like Apple, Nike, Starbucks or Mercedes, the first thing that comes to the mind’s eye is probably the logo. This is because logos have a psychological impact on our sub-conscious mind. But not only that, the shapes and use of lines within a logo can impact […]
What Is Brand Image and Why Is It Important?
Branding is one of those sly little tactics companies use to seduce customers. Actually, it’s not sly. A brand image is a necessity. This is how you bond with customers and build lasting relationships. In our line of work, we come across many small business owners that are sceptical about branding. To a degree, this […]
5 Things You Didn’t Know About Your Website
If you are a medium-sized business with a website, chances are you have already made the leap from a DIY setup to something a bit more professional. Maybe you have had a designer involved. Maybe it even looks pretty good. But here is the thing: looking good and actually working hard for your business are […]
What Do Colours Really Mean And Does It Matter?
When you look at a colour what do you think? If you are like most people you will ordinarily like it, or nor like it. Or you might be indifferent. This is what your conscious mind thinks. Yet colours are much more powerful and have a resonating affect on our sub-conscious mind – the mysterious […]
5 Web Design Lessons we can learn from the Biggest Sites around
Though it is constantly evolving and adapting to fit our changing needs, there are some principals of web design that hold true no matter what the content, style and purpose of a website is. If you’re thinking about redesigning your site or are already in the process of giving it a facelift, check out these […]
Could a Robot Be Running Your Home in the near future?
From exercising more to learning a new language and quitting smoking to making more time for family and friends, most of us make New Year’s resolutions that are positive, personal but unfortunately and ultimately doomed to fail and by now most of us would have quit. Uber-geek Mark Zuckerberg, on the other hand, has taken […]
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