Modern consumers don’t want to be sold stuff. If they want to buy something they will make their own decision. And the choice of company they choose to purchase from is the brand they resonate with the most.
It is therefore important to establish and a brand identity, and to build your image it is important reveal a brand culture. Let customers know what is happening behind the scenes and introduce them to your company in the real world rather than a faceless corporation with a snazzy logo.
To win over the attention of customers, you need a brand personality. This comes across in the voice of your content, but can also be promoted through branded content that provides customers with an insight to your business activities and events.
When you have a party, post pictures on your social media accounts with some witty captions that make people chuckle. Show your customers that you are responsible, but know how to have fun. Obviously make sure the images and stories reflect your brand so choose a suitable setting to host your party.
Introduce your staff
Although it is a good idea to introduce the key members of your team on the about us page, the little blurb box does not reveal too much. So showcase your staff in blogs with interview and news reports. You may even want to make a short video.
By that we don’t mean generic posts that say, “Hello, I’m Sam and like to walk my dog.” There has to be a story to tell. Concentrate on achievements and celebrate special events. If someone is running in a marathon or doing charity work drum up interest before the event and get your audience interested to know the results.
Show a humorous side
When people read content, they want to be entertained, so throw a few witty remarks or anecdotes into your blog articles and make the read more enjoyable.
Get customer feedback
To promote a brand culture, you need to be active on social media. So fish for feedback by asking your customers what they want to know about your company.
You can even involve customers to promote your brand culture and your products by asking them how they are finding your product. This could more risqué if the customer has a bad experience so you will need to be confident you will get plenty of positive responses.
Tell your company story
Every company has a story to tell. How did you get to where you are today? Where did you start? A brief history that reads like a Wikipedia entry is boring, so go into more detail and make it interesting.
Talk about your failures and how you overcame adversity or found solutions. When you show you have got grit, determination and ambition, customers will respect and trust you.
It is important that you create a brand image for your online business that people can identify with. Highlighting a brand culture is an effective way to support your marketing efforts and invites your customers to get to know you better.