‘I need a logo’ is something I hear A LOT! It’s fine, absolutely fine, it’s music to my ears as I get all excited and can barely sit still as I think about what I can do for a brand NEEDING A LOGO. But it’s not JUST a logo that you need and it’s not JUST a logo that you should be thinking about.
Let this story begin at the beginning. If you run your own business, you probably decided to do so for one of the following reasons:
• Turning a hobby into a full time job
• A passion or interest
• To work for yourself and not have to answer to anyone
• A lifestyle change
• To make your own money
For whatever reason, you will need a logo for your new or existing company.
So why do you need a GREAT logo? Well, I can tell you…
You’ve decided to set up your own business, take your life’s direction into your own hands. Awesome. As well as yourself, your brand also needs its whys, whats, hows and who’s. Let me briefly explain these.
THE BIG WHY: Potential clients/customers will look at your logo and instantly have thoughts and feelings as to what you’re about and if they want to do business with you.
THE WHY Q&A: To represent this in your logo you will need to tell your designer the answers to these questions: Why are you doing what your doing?
THE BIG WHAT: What problem are you solving and what makes you different?
THE WHAT Q&A: What’s you brands ethos, values, product? Do you have a USP (Unique Selling point)? What experience do you want your clients to have when they come into contact with your brand? What will your clients get from buying your ‘product’? These questions will help with your logo design and make you stand out from your competition.
THE BIG HOW: How are you going to achieve all this?
THE HOW Q&A: How are you going to tell people about you (through your website, social media, speaking at events) and how is this all going to be described and represented visually in your brands identity and logo?
THE BIG WHO: Who are you trying to attract?
THE WHO Q&A: Who is your ideal client? What do they do? Where do they hang out? Are they a business owner or consumer? This will really help your designer to convert the overall look and feel of the logo to attract and get the attention of these people.
These are all questions we can answer and figure out together. Plus it’s our job as a designer to make this happen. We take all of this information and put it into a visual element that is your brands logo. Your logo is the face of your company which tells people what your are about, why you are about, how you’re going to present yourself and your brand and how you’re going to help them. It’s all about that first impression!
Remember consistency is key! Your logo will be used and seen on and in EVERYTHING that you do. It will be applied to all your marketing online and offline (website, social media, business stationery, advertising, signage, on packaging (if you sell products) etc. You get the idea. It will be everywhere and all of these together will be building your brand image and building know, like and trust with your potential clients. Earn trust and people will want to get to know you and if they have the experience you promise, you will have loyal customers and recommendation.
So go forth, get creating and masterminding and get that logo your business needs.