What is a Brand Mission Statement?
Is your brand on a mission? Of 405 British entrepreneurs, almost 65% went into business because they wanted to achieve something and be recognised for it. Many of us start a business because we want to learn new skills, create jobs and follow our passion and dreams or change our industry for the better. So […]
Content Marketing – What is it and why does it matter?
Content marketing can generate traffic and increase conversion rates. By creatively thinking and building a strategy for your content marketing, it can help you increase brand awareness, generate leads and improve engagement with your customers. Being creative with your content and providing helpful content is key. Search engines will rate you higher if you have […]
What’s unique about you? What’s your brand story?
Here’s a few tips on how to write a brand story. We’ve all had that moment when someone asks you, ‘What do you do?’ and you have to explain in a matter of seconds to grab their attention and NOT bore them with details. You can do this by working out your USP (Unique Selling […]
Our Brand Identity Rockstar workbook – How does it help your business branding
Exciting news for businesses looking to launch their brand. Clockwork Moggy have created a workbook that not only gives you loads of information, but also really helps you to understand your business branding. May I introduce you to Become A Brand Identity Rockstar. This 48 page workbook includes thought provoking questions about you, yourself, why […]
I Need A Logo
‘I need a logo’ is something I hear A LOT! It’s fine, absolutely fine, it’s music to my ears as I get all excited and can barely sit still as I think about what I can do for a brand NEEDING A LOGO. But it’s not JUST a logo that you need and it’s not […]
What Impact Does Product Packaging Designs Have On Purchasing Decisions?
Packaging designs have a huge impact on the psychology of consumers. People are drawn to certain colours and designs, and well-packaged products are more appealing than simple cellophane wrapping. The quality of the packaging design can affect the performance of a product in a retail environment. When products are stocked on the shelves against competitor […]
Inspiration: Design Ideas For New Projects
It can sometimes be difficult for graphic designers to find inspiration for new clients – especially when it is an industry you have not explored much in the past and have little knowledge about. Looking for inspiration for your graphic designs can also be a time-consuming task and eat into your fee. Sometimes it’s a […]
How To Enhance Brand Image By Promoting Brand Culture
Modern consumers don’t want to be sold stuff. If they want to buy something they will make their own decision. And the choice of company they choose to purchase from is the brand they resonate with the most. It is therefore important to establish and a brand identity, and to build your image it is […]
What Is Brand Image And Why Do You Need One?
A brand image is how people perceive your products and company as an organisation. When you have a professionally designed logo, marketing materials, packaging and letterheads, customers recognise you are a legitimate business and helps you establish an element of trust. But branding runs much deeper than trust and at the core of a brand […]
