If you’re launching a new business or giving your company’s online presence an overhaul, the chances are that you’ll be on the look out for a new, eye-catching website. An essential part of every ambitious business’ online arsenal, a sleek, slick and stylish site will help to boost your company image and tempt more customers through your digital door.
When building or commissioning a website, business owners are faced with two main choices: template websites and bespoke sites. So what exactly are the pros and cons of these two design options and which is right for your growing business?
Though there are a huge variety of online templates available, pre-made sites still can’t compete with their custom cousins when it comes to looks.
If you hire an experienced, innovative and capable designer, they’ll be able to mould your site to suit you. Not only will this help your new website to reflect your brand and your corporate message it will also ensure your company aesthetic isn’t diluted by trying to make it fit someone else’s design.
In terms of back room aesthetics, bespoke sites are generally written with much cleaner code. Unlike template sites, which are often heavily edited and modified, bespoke sites are specifically written for their purpose, allowing them to perform more efficiently and reducing the chances of a technical glitch.
There’s no denying that advanced template sites come with a range of impressive plugins and add-ons. Though these can help to make a site more suitable for your needs, they are unlikely to work exactly as you want them to. This can become frustrating, especially if you need your site to perform specific functions or work in a particular way.
Bespoke sites on the other hand can be carefully crafted to suit your needs with special features developed and incorporated to make your site work for you.
Bespoke websites are as versatile and as flexible as the web itself. Limited only by the know-how and imagination of your designer, bespoke sites can be built to do almost anything.
As your business’ needs change, the site can be adapted to fit your requirements, ensuring that your online presence evolves and develops in line with your company.
As templates are more rigid in design, they are by nature less versatile. If your company changes direction, focus or image, adapting your template site to reflect this could be a challenge.
As template sites can be built quickly and with minimal technical know-how, they are very affordable. However, if your site doesn’t do what you need it to, is difficult to use or glitchy to navigate, your customers could chose to shop elsewhere, leaving you out of pocket in the long run.
To find out more about bespoke web design or to start a brand new project of your own, take a look around our site or get in touch with a member of the Clockwork Moggy team today.