Does Your Website Sell Your Products?

Building a website that looks and feels great is the only a fraction of the purchasing process. Your online store has to give customers more than a few pretty web designs to look at before they are willing to cash out. A website should create a sales funnel. This includes components that explain where shoppers […]

What is Google’s Core Algorithm?

There was another flurry of activity in the SEO community this week as online businesses witnessed a dramatic twist in their organic search results. Yes, seems as though Google has launched another major update to its core algorithm. As usual, the search engine giant rolled out another snowball and as it rolled down the hill […]

What’s the Right Starting Point for Your Website?

Here’s a problem we hear from people time and time again. They’ve got a website. It’s been there for a while. They’re pretty sure it’s not doing what it should be doing. But they don’t know why, and they definitely don’t know what to do about it. That confusion is real, and it’s completely understandable. […]

Zuckerberg Delivers Small Businesses Another Kick In The Facebook

Restricting organic reach to a measly six per cent is not good enough for Facebook. To be fair, many digital marketers tagged it ages ago, but organic reach on the world’s most popular social media network is now practically down to zero. 

Will it remain the world’s most popular network. Probably not with businesses. Unless […]

5 Things You Didn’t Know About Your Website

If you are a medium-sized business with a website, chances are you have already made the leap from a DIY setup to something a bit more professional. Maybe you have had a designer involved. Maybe it even looks pretty good. But here is the thing: looking good and actually working hard for your business are […]

5 Web Design Lessons we can learn from the Biggest Sites around

Though it is constantly evolving and adapting to fit our changing needs, there are some principals of web design that hold true no matter what the content, style and purpose of a website is. If you’re thinking about redesigning your site or are already in the process of giving it a facelift, check out these […]

Web Hosting Explained

If you’re new to website ownership, much of the terminology and technology involved is probably new to you. From domain names and URLs to content management systems (CMS), there’s a whole new language to learn when it comes to the web. One of the most important aspects of any website is hosting. Without hosting, your […]

Template Websites vs Bespoke Websites: Which One Actually Gets You Results?

The article explores the debate between template and bespoke websites for medium-sized businesses. In our opinion templates may seem cost-effective initially, the need for modifications often negates savings. Bespoke websites, built strategically around customer needs, prove to be quicker and more effective long-term. Regular updates are also essential for ongoing success.