Carrie

Carrie is passionate and skilful with all things branding, graphic design and illustration. Carrie has branded products on the shelves of well-known high street shops and theme parks. She loves designing company logos and making sure that your brand is reflected in the right way, to attract the right people. Carrie is also the designer of our Brand Identity Rockstar Workbook, which is for start-ups that need a little guidence if they aren't quite ready to invest in the full process. Carrie even has a few awards under her belt for Creative Business of the year and Kent Women In Business!

Photoshop Tips for Lighting Effects

Effective lighting on digital images can have a massive impact on an audience. And Photoshop is a great tool that gives designers numerous options of creating stunning lighting effects that give images visual dynamics. Lighting plays a vital role in artwork and helps the finished product look visually engaging and feel more alluring. Whether you …

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What Is Brand Image and Why Is It Important?

Branding is one of those sly little tactics companies use to seduce customers. Actually, it’s not sly. A brand image is a necessity. This is how you bond with customers and build lasting relationships. In our line of work, we come across many small business owners that are sceptical about branding. To a degree, this …

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Design Tips From the White House!

Being creative director at the White House is one of the most high profile jobs in the design industry. Until just a few weeks ago, the person in charge of the President’s creative output was Ashleigh Axios. Tasked with “conceiving and managing the execution of projects to engage the American public about Obama’s policies – …

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What Do Colours Really Mean And Does It Matter?

When you look at a colour what do you think? If you are like most people you will ordinarily like it, or nor like it. Or you might be indifferent. This is what your conscious mind thinks. Yet colours are much more powerful and have a resonating affect on our sub-conscious mind – the mysterious …

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The Power of the Polka Dot in Graphic Design

Of all the patterns that appear in graphic design, the polka dot is one of the most versatile, eye-catching and has stood the test of time. After first appearing in the world of fashion in the mid-19th century, this spotty design has been used in countless art and graphic design works, adding visual interest, fun …

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How has technology influenced graphic design?

As an industry that relies on technology to realise its ideas and drive creativity forward, graphic design is heavily influenced by technological innovation and invention. From programmes like Adobe Illustrator and InDesign to the internet itself, the graphics world has been transformed again and again by ground breaking technologies. 3D printing When 3D printers first …

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Iconic Examples of Typography

Whether it’s on a logo, company name, artistic statement or poster, typography can completely transform a design, turning it from something everyday into something extraordinary. At its best, typography is an art form in itself, allowing designers to confer meaning, expand on ideas and create entirely new aesthetics. In some cases, typography becomes so iconic …

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