How A Logo Sways Consumer Decisions
When you hear the name of a leading brand like Apple, Nike, Starbucks or Mercedes, the first thing that comes to the mind’s eye is probably the logo. This is because logos have a psychological impact on our sub-conscious mind. But not only that, the shapes and use of lines within a logo can impact […]
What Is Brand Image and Why Is It Important?
Branding is one of those sly little tactics companies use to seduce customers. Actually, it’s not sly. A brand image is a necessity. This is how you bond with customers and build lasting relationships. In our line of work, we come across many small business owners that are sceptical about branding. To a degree, this […]
4 Things You Didn’t Know About Your Website
If you own a business, you’re probably online. Which means you have a website. It looks great, maybe performs okay. All in all you’re pretty pleased. But did your last web designer (or current) tell you anything you would not ordinarily know about your website? If not, we will! 1. You don’t have to register […]
What Do Colours Really Mean And Does It Matter?
When you look at a colour what do you think? If you are like most people you will ordinarily like it, or nor like it. Or you might be indifferent. This is what your conscious mind thinks. Yet colours are much more powerful and have a resonating affect on our sub-conscious mind – the mysterious […]
5 Web Design Lessons we can learn from the Biggest Sites around
Though it is constantly evolving and adapting to fit our changing needs, there are some principals of web design that hold true no matter what the content, style and purpose of a website is. If you’re thinking about redesigning your site or are already in the process of giving it a facelift, check out these […]
Could a Robot Be Running Your Home in the near future?
From exercising more to learning a new language and quitting smoking to making more time for family and friends, most of us make New Year’s resolutions that are positive, personal but unfortunately and ultimately doomed to fail and by now most of us would have quit. Uber-geek Mark Zuckerberg, on the other hand, has taken […]
A Taste of The Most Successful Rebrands of All Time
Telling customers that your business has new drive, new energy, a new direction and proving that you’re ready to commit to your corporate future, a rebrand can work wonders for companies looking to show the market place what they’re made of. More than just a new logo, a successful rebrand involves changing the way that […]
Branding for Niche Markets
If you’re the owner or manager of a small or medium-sized business, you’ll know that good, communicative and engaging branding is one of the keys to success. Giving your business identity and helping it to stand out from the crowd, your branding can transform your company and give it the impetus it needs to grow. […]
Template Websites VS Bespoke Websites
If you’re launching a new business or giving your company’s online presence an overhaul, the chances are that you’ll be on the look out for a new, eye-catching website. An essential part of every ambitious business’ online arsenal, a sleek, slick and stylish site will help to boost your company image and tempt more customers […]
You must be logged in to post a comment.