It can sometimes be difficult for graphic designers to find inspiration for new clients – especially when it is an industry you have not explored much in the past and have little knowledge about.
Looking for inspiration for your graphic designs can also be a time-consuming task and eat into your fee. Sometimes it’s a better option to think abstract and see what surfaces. Here are some ideas we’d like to throw into the ether. See how these work out for you.
Use geometric shapes
Geometric patterns are nature’s own design. There are five principle shapes from which all other patterns can be made from – square, circle, triangle, cross and spiral. Because they are natural patterns and often symmetrical, the human eye instinctively finds them appealing and they communicate to the subconscious.
If you are designing a logo, always use geometric shapes. These are the building blogs to the most effective logos – which is why all the major companies use geometric shapes, usually inspired by the artwork of ancient alchemists.
Designs from world cultures
Design concepts inspired form other parts of the world can do wonders for your graphic designs. Some people will be drawn to a symbol from another culture because they are familiar with, whilst others may be curious to know what it is. Other cultures can appear exotic and intriguing.
When you are using symbols and cultural visuals from other nations, you do have to be careful to avoid stereotypes or use the symbol out of context or it could offend people of the host nation – and cultural appropriation is hot gossip that can reflect negatively on a brand.
The stitch-in-text effect
If you need to go for a modern design that requires an edge of sophistication, but appeals to a wide audience, the life-like features of the stitch-in-text works very well. You do need to choose this design wisely though.
It obviously works well with fashion, but may be considered too cliché or even a clash, so why not use it more artistically and create a brand label for a client you can imagine wearing on your clothes as a statement of expression such as a food item or sport – something that represents a person’s identity. To design a stitch-in-text check out this tutorial.
We’re big fans of transparent backgrounds. They are a cheat sheet for making bright and busy designs look less confusing and easier on the eye. When images are feature-rich and overwhelming, they need toning out a little.
For example, let’s say your client wants a colourful floral arrangement in the background or multiple items that cause visual chaos. These type of feature-rich displays can be masked over by using a semi-transparent second layer. It doesn’t hide the main features, but tones down the glare.
If you do need inspiration for your graphic designs on a regular basis, we recommend checking out Pinterest – and if you want to follow particular designers you feel drawn towards, check out these tips from the guys over at canva.