It can sometimes be difficult for graphic designers to find inspiration for new clients – especially when it is an industry you have not explored much in the past and have little knowledge about. Looking for inspiration for your graphic designs can also be a time-consuming task and eat into your fee. Sometimes it’s a …
Modern consumers don’t want to be sold stuff. If they want to buy something they will make their own decision. And the choice of company they choose to purchase from is the brand they resonate with the most. It is therefore important to establish and a brand identity, and to build your image it is …
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Effective lighting on digital images can have a massive impact on an audience. And Photoshop is a great tool that gives designers numerous options of creating stunning lighting effects that give images visual dynamics. Lighting plays a vital role in artwork and helps the finished product look visually engaging and feel more alluring. Whether you …
Being creative director at the White House is one of the most high profile jobs in the design industry. Until just a few weeks ago, the person in charge of the President’s creative output was Ashleigh Axios. Tasked with “conceiving and managing the execution of projects to engage the American public about Obama’s policies – …
When you look at a colour what do you think? If you are like most people you will ordinarily like it, or nor like it. Or you might be indifferent. This is what your conscious mind thinks. Yet colours are much more powerful and have a resonating affect on our sub-conscious mind – the mysterious …
Of all the patterns that appear in graphic design, the polka dot is one of the most versatile, eye-catching and has stood the test of time. After first appearing in the world of fashion in the mid-19th century, this spotty design has been used in countless art and graphic design works, adding visual interest, fun …
The Oscars is arguably the biggest show in show business. With its A-list line up, glamorous ceremony and legendary status, the awards show attracts a global audience of around one billion. With such an iconic reputation to live up to, it’s no wonder that the tech team behind the Oscars put a huge amount of …
As an industry that relies on technology to realise its ideas and drive creativity forward, graphic design is heavily influenced by technological innovation and invention. From programmes like Adobe Illustrator and InDesign to the internet itself, the graphics world has been transformed again and again by ground breaking technologies. 3D printing When 3D printers first …
Whether it’s on a logo, company name, artistic statement or poster, typography can completely transform a design, turning it from something everyday into something extraordinary. At its best, typography is an art form in itself, allowing designers to confer meaning, expand on ideas and create entirely new aesthetics. In some cases, typography becomes so iconic …
From Christmas cards to festive decorations and winter getaways to special promotions, this time of year has always been an important one for sales and marketing. As a result, a huge amount of brochures, posters, greetings cards and websites are made especially for the Christmas period, with designers working throughout the summer and autumn months …
