Penguin is dead! Long live Fred!
“Fred” (Unconfirmed) — March 8, 2017
Google rolled out what appeared to be a major update on the 8th of March 201. Widespread reports were heard from across the SEO community of the impacts of this update, with many sites effected with huge crashes in their user ship and lost in website revenue.
Google Spokesman Gary Illyes jokingly refrred to the update as Fred in a Twitter exchange with SEO blogger Barry Schwartz, and from there the name stuck.
sure! From now on every update, unless otherwise stated, shall be called Fred
— Gary “鯨理” Illyes (@methode) March 9, 2017
Based on the evidence and data taken taken from the most affected sites, it appears the update targets ad heavy or link heavy, low value content and affiliate sites.
So keep your content relevant, useful and interesting.
Avoid having more than 5 outgoing links on each page unless absolutely necessary.
Don’t write about the same subject over and over, find new things to blog about.
Keep your site up to date,
But most importantly make sure your website is as appealing to users as possible.