What is a Brand Mission Statement?
Is your brand on a mission? Of 405 British entrepreneurs, almost 65% went into business because they wanted to achieve something and be recognised for it. Many of us start a business because we want to learn new skills, create jobs and follow our passion and dreams or change our industry for the better. So […]
What’s unique about you? What’s your brand story?
Here’s a few tips on how to write a brand story. We’ve all had that moment when someone asks you, ‘What do you do?’ and you have to explain in a matter of seconds to grab their attention and NOT bore them with details. You can do this by working out your USP (Unique Selling […]
I Need A Logo
‘I need a logo’ is something I hear A LOT! It’s fine, absolutely fine, it’s music to my ears as I get all excited and can barely sit still as I think about what I can do for a brand NEEDING A LOGO. But it’s not JUST a logo that you need and it’s not […]
Inspiration: Design Ideas For New Projects
It can sometimes be difficult for graphic designers to find inspiration for new clients – especially when it is an industry you have not explored much in the past and have little knowledge about. Looking for inspiration for your graphic designs can also be a time-consuming task and eat into your fee. Sometimes it’s a […]
How To Enhance Brand Image By Promoting Brand Culture
Modern consumers don’t want to be sold stuff. If they want to buy something they will make their own decision. And the choice of company they choose to purchase from is the brand they resonate with the most. It is therefore important to establish and a brand identity, and to build your image it is […]
What Is Brand Image And Why Do You Need One?
A brand image is how people perceive your products and company as an organisation. When you have a professionally designed logo, marketing materials, packaging and letterheads, customers recognise you are a legitimate business and helps you establish an element of trust. But branding runs much deeper than trust and at the core of a brand […]
The Psychology Of Marketing To Millennials
Millennials use the internet more than any other online generation and are subsequently changing the way brands express themselves and communicate with customers. Having grown up with mobile phones and computers in their life, the majority of millennials are much more tech savvy than most the previous generation X. It is obvious that millennials are […]
How A Logo Sways Consumer Decisions
When you hear the name of a leading brand like Apple, Nike, Starbucks or Mercedes, the first thing that comes to the mind’s eye is probably the logo. This is because logos have a psychological impact on our sub-conscious mind. But not only that, the shapes and use of lines within a logo can impact […]
What Is Brand Image and Why Is It Important?
Branding is one of those sly little tactics companies use to seduce customers. Actually, it’s not sly. A brand image is a necessity. This is how you bond with customers and build lasting relationships. In our line of work, we come across many small business owners that are sceptical about branding. To a degree, this […]
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