Welcome BERT! Google’s latest search algorithm, to help better understand natural language According to research, BERT will impact 1 in 10 of all searches, meaning this is the biggest change since Google released Rank Brain back in 2015. Google is making is the biggest change in the way it analyses content in almost 5 years. …
Content marketing can generate traffic and increase conversion rates. By creatively thinking and building a strategy for your content marketing, it can help you increase brand awareness, generate leads and improve engagement with your customers. Being creative with your content and providing helpful content is key. Search engines will rate you higher if you have …
Content Marketing – What is it and why does it matter? Read More »
So it looks like Google may have done an algorithm update around the 9th of May. Not only that but it looks as though Google has a made a few important changes too. GoogleBot has been updated meaning it will automatically be updated with every new version of Chrome that comes out. GoogleBot had been …
Here’s a few tips on how to write a brand story. We’ve all had that moment when someone asks you, ‘What do you do?’ and you have to explain in a matter of seconds to grab their attention and NOT bore them with details. You can do this by working out your USP (Unique Selling …
What’s unique about you? What’s your brand story? Read More »
Exciting news for businesses looking to launch their brand. Clockwork Moggy have created a workbook that not only gives you loads of information, but also really helps you to understand your business branding. May I introduce you to Become A Brand Identity Rockstar. This 48 page workbook includes thought provoking questions about you, yourself, why …
Our Brand Identity Rockstar workbook – How does it help your business branding Read More »
From July 2018 Google will be using mobile page speed as a ranking factor, to help determine where your site should rank. Site speed is a test at how quickly a selection of your website pages load, whereas Page Speed is how quickly an individual page loads. From what we can tell this latest update …
Google Algorithm update – Mobile Page Speed is a ranking factor. Read More »
Depending on your industry you could be trying to rank alongside huge conglomerate companies. Maybe your a hotel going up against Travel Lodge and Hotel.com, or maybe you are a small pizza place going up against Domino’s. In all honesty, even the greatest SEO on the planet will have a tough time getting you to …
How to Use Google's Local Pack to beat the big boys Read More »
We are only in April and yet I have a prediction for the rest of the year. Now I’m not saying I’m Mystic Meg but with the recent changes of everything in the world of SEO it is not a giant leap to say I can predict where this is all heading. SEO has always …
‘I need a logo’ is something I hear A LOT! It’s fine, absolutely fine, it’s music to my ears as I get all excited and can barely sit still as I think about what I can do for a brand NEEDING A LOGO. But it’s not JUST a logo that you need and it’s not …
Both Neil and myself have had a lot of questions in regards to the new legislation being enforced soon, so we thought we should write a blog telling you everything we know, as well as how to prepare yourself. We may add more blogs and make this a series if more questions arise. Please note …
GDPR and what it means for small business: Newsletters Read More »
