If you are trying to beef up your PPC performance, especially Google Ad then you need to understand what Quality Score is and how it can affect your Google Ads performance, how much you pay per click and more. So what exactly is Quality Score? Each of the keywords within your campaigns is given a …
WHAT IS QUALITY SCORE & AD RANK? – HOW DOES IT AFFECT GOOGLE ADS? Read More »
If you do Google Ads and are in Europe you may have an email earlier this week letting you know that Google is updating the global site tag (gtag.js) and Google Tag Manager (gtm.js) to set a new first-party cookie on advertisers’ web domains to attribute conversions back to ads. But what exactly does that …
Google changes to first-party cookies for Google Ads and Tag Manager Read More »
On Friday there seemed to be some movement within many tracked rankings. My automated tracking software was sending me alerts every few hours, so as you can imagine, my inbox was rather full come Monday morning. It seems I wasn’t the only one to notice these changes as there is chatter in the SEO forums, …
When talking about social media channels, people will often list Facebook, Twitter, Instagram, LinkedIn and now even TikTok without mentioning Pinterest. It’s really interesting that Pinterest will often be forgotten even though it has 416 million active users monthly with clear continued growth. You yourself may have completely overlooked it as a channel when coming …
This Blog has been written by our friends over at Izzy PR, after a conversations with Neil and Izzy PR Founder Sarah Hawes. I’m a big believer in the adage that if you want a job done properly, hire a pro. That’s why my accountant looks after my tax returns, my web designer takes care …
No I’m not talking about that spice girls song I’m talking about the exciting news that some of you will probably already know. JK Online is joining Clockwork Moggy! Clockwork Moggy has now been in business for over 10 years and we have gone from strength to strength and yesterday we took our biggest step …
So you are probably bored of hearing about it now, but the truth is, Brexit may affect you in ways you hadn’t even thought about, primarily online. User Data Google recently announced it would be updating its Terms and Conditions of use, they claim that this is their biggest change to their T’s & C’s …
Welcome BERT! Google’s latest search algorithm, to help better understand natural language According to research, BERT will impact 1 in 10 of all searches, meaning this is the biggest change since Google released Rank Brain back in 2015. Google is making is the biggest change in the way it analyses content in almost 5 years. …
From July 2018 Google will be using mobile page speed as a ranking factor, to help determine where your site should rank. Site speed is a test at how quickly a selection of your website pages load, whereas Page Speed is how quickly an individual page loads. From what we can tell this latest update …
Google Algorithm update – Mobile Page Speed is a ranking factor. Read More »
Depending on your industry you could be trying to rank alongside huge conglomerate companies. Maybe your a hotel going up against Travel Lodge and Hotel.com, or maybe you are a small pizza place going up against Domino’s. In all honesty, even the greatest SEO on the planet will have a tough time getting you to …
How to Use Google's Local Pack to beat the big boys Read More »
