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WHAT IS QUALITY SCORE & AD RANK? – HOW DOES IT AFFECT GOOGLE ADS?

If you are trying to beef up your PPC performance, especially Google Ad then you need to understand what Quality Score is and how it can affect your Google Ads performance, how much you pay per click and more.  So what exactly is Quality Score? Each of the keywords within your campaigns is given a …

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Google changes to first-party cookies for Google Ads and Tag Manager

If you do Google Ads and are in Europe you may have an email earlier this week letting you know that Google is updating the global site tag (gtag.js) and Google Tag Manager (gtm.js) to set a new first-party cookie on advertisers’ web domains to attribute conversions back to ads. But what exactly does that …

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WHY YOU SHOULD USE PINTEREST FOR YOUR BUSINESS blog header

Why you should use Pinterest for your business

When talking about social media channels, people will often list Facebook, Twitter, Instagram, LinkedIn and now even TikTok without mentioning Pinterest. It’s really interesting that Pinterest will often be forgotten even though it has 416 million active users monthly with clear continued growth. You yourself may have completely overlooked it as a channel when coming …

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When Two Become One

No I’m not talking about that spice girls song I’m talking about the exciting news that some of you will probably already know. JK Online is joining Clockwork Moggy! Clockwork Moggy has now been in business for over 10 years and we have gone from strength to strength and yesterday we took our biggest step …

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Latest Google Algorithm – 25th October 2019

Welcome BERT! Google’s latest search algorithm, to help better understand natural language According to research, BERT will impact 1 in 10 of all searches, meaning this is the biggest change since Google released Rank Brain back in 2015. Google is making is the biggest change in the way it analyses content in almost 5 years. …

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Google Algorithm update – Mobile Page Speed is a ranking factor.

From July 2018 Google will be using mobile page speed as a ranking factor, to help determine where your site should rank. Site speed is a test at how quickly a selection of your website pages load, whereas Page Speed is how quickly an individual page loads. From what we can tell this latest update …

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