News

Google changes to first-party cookies for Google Ads and Tag Manager

If you do Google Ads and are in Europe you may have an email earlier this week letting you know that Google is updating the global site tag (gtag.js) and Google Tag Manager (gtm.js) to set a new first-party cookie on advertisers’ web domains to attribute conversions back to ads. But what exactly does that …

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WHY YOU SHOULD USE PINTEREST FOR YOUR BUSINESS blog header

Why you should use Pinterest for your business

When talking about social media channels, people will often list Facebook, Twitter, Instagram, LinkedIn and now even TikTok without mentioning Pinterest. It’s really interesting that Pinterest will often be forgotten even though it has 416 million active users monthly with clear continued growth. You yourself may have completely overlooked it as a channel when coming …

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When Two Become One

No I’m not talking about that spice girls song I’m talking about the exciting news that some of you will probably already know. JK Online is joining Clockwork Moggy! Clockwork Moggy has now been in business for over 10 years and we have gone from strength to strength and yesterday we took our biggest step …

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Latest Google Algorithm – 25th October 2019

Welcome BERT! Google’s latest search algorithm, to help better understand natural language According to research, BERT will impact 1 in 10 of all searches, meaning this is the biggest change since Google released Rank Brain back in 2015. Google is making is the biggest change in the way it analyses content in almost 5 years. …

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Content Marketing – What is it and why does it matter?

Content marketing can generate traffic and increase conversion rates. By creatively thinking and building a strategy for your content marketing, it can help you increase brand awareness, generate leads and improve engagement with your customers. Being creative with your content and providing helpful content is key. Search engines will rate you higher if you have …

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