Google

Google Algorithm update – Mobile Page Speed is a ranking factor.

From July 2018 Google will be using mobile page speed as a ranking factor, to help determine where your site should rank. Site speed is a test at how quickly a selection of your website pages load, whereas Page Speed is how quickly an individual page loads. From what we can tell this latest update …

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Google Fix AMP Reporting in Analytics

Given Google’s intent to make the internet mobile-friendly, the company has been a long time fixing the reporting feature for Accelerated Mobile Pages (AMP) in Analytics. However, the search engine giant has now announced an AMP filter has been added to Analytics so marketers can test the performance of all AMP pages on mobile devices. …

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What Does The Penguin 4.0 Update Mean For Websites?

Google recently launched the latest update of Google Penguin 4.0. The week of the launch we noticed a bit of wobble, but that soon stabilised. However, some website owners experienced a dramatic fall. So why are some websites affected by Penguin when others are not? The reason for that is simple. Penguin is part of …

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What Ranking Factors Should You Concentrate On To Improve Google SEO?

When Google let it slip the three most important ranking factors are content, links and RankBrain, they didn’t really tell us anything we don’t already know. At least not on the surface. But there are underlying reasons why these metrics are what website owners should be concentrating on. Google’s mission is to improve the quality …

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