Digital marketing can be a real head-scratcher sometimes, right? All those terms and acronyms can make your head spin. But don’t worry, I got your back! Check out my A-Z Digital Marketing Jargon Buster—it’s got over 100 common terms and acronyms explained in plain English. Whether you’re a pro or just starting out, this resource …
The Ultimate A-Z Digital Marketing Jargon Buster Read More »
When it comes to Google Ads the array of choices that you are given can seem overwhelming. You have multiple ad formats to choose from and countless ways to reach your audience. Most people start with the search network as it seems straightforward, and will then slowly venture into display ads, mostly for remarketing purposes. …
Google Search Ads VS Google Display Ads, The Differences And When To Use Each Read More »
Google has made the announcement that Universal Analytics is being sunsetted on July 1, 2023. This means after this date, Universal Analytics will no longer process data. This means now is your chance to become acquainted with its replacement Google Analytics 4 (Also known as GA4). As reluctant as I was to make the change …
If you are trying to beef up your PPC performance, especially Google Ad then you need to understand what Quality Score is and how it can affect your Google Ads performance, how much you pay per click and more. So what exactly is Quality Score? Each of the keywords within your campaigns is given a …
WHAT IS QUALITY SCORE & AD RANK? – HOW DOES IT AFFECT GOOGLE ADS? Read More »
In July of last year Google Announced that they would be launching a brand new Ad Extension beta program for Google Text ads in the form of Image Extensions. At the May 2021 Google Marketing Livestream it was announced that all advertisers globally would now have access to this feature. An Image extension shows alongside …
If you do Google Ads and are in Europe you may have an email earlier this week letting you know that Google is updating the global site tag (gtag.js) and Google Tag Manager (gtm.js) to set a new first-party cookie on advertisers’ web domains to attribute conversions back to ads. But what exactly does that …
Google changes to first-party cookies for Google Ads and Tag Manager Read More »
On Friday there seemed to be some movement within many tracked rankings. My automated tracking software was sending me alerts every few hours, so as you can imagine, my inbox was rather full come Monday morning. It seems I wasn’t the only one to notice these changes as there is chatter in the SEO forums, …
There was an update to this article made on 04/05/2021 – Go straight to the Update Google has announced a brand new shining ranking quality algorithm, known currently as the Product Review Update. This updated is entirely aimed towards rewarding high-level product review content with better ranking. Google said: “we know people appreciate product reviews …
From early August users across India can now find out more about their friends, colleagues, and business contacts, through Google’s new feature on their mobile phones. Google has rolled out a new feature for India called People Cards— a Google Search feature that lets users create a virtual visiting card, highlight their existing website or …
Add me to Search – Google introduces a new feature in India Read More »
Google announces Page Experience will be the next big algorithm update I know I usually do a post at the time that an algorithm has been released, telling you all what has changed. Well, this time it is a little different. Google has given us a heads-up letting us know that next year there will …
