When it comes to Google Ads the array of choices that you are given can seem overwhelming. You have multiple ad formats to choose from and countless ways to reach your audience. Most people start with the search network as it seems straightforward, and will then slowly venture into display ads, mostly for remarketing purposes. …
Google Search Ads VS Google Display Ads, The Differences And When To Use Each Read More »
If you are trying to beef up your PPC performance, especially Google Ad then you need to understand what Quality Score is and how it can affect your Google Ads performance, how much you pay per click and more. So what exactly is Quality Score? Each of the keywords within your campaigns is given a …
WHAT IS QUALITY SCORE & AD RANK? – HOW DOES IT AFFECT GOOGLE ADS? Read More »
In July of last year Google Announced that they would be launching a brand new Ad Extension beta program for Google Text ads in the form of Image Extensions. At the May 2021 Google Marketing Livestream it was announced that all advertisers globally would now have access to this feature. An Image extension shows alongside …
If you do Google Ads and are in Europe you may have an email earlier this week letting you know that Google is updating the global site tag (gtag.js) and Google Tag Manager (gtm.js) to set a new first-party cookie on advertisers’ web domains to attribute conversions back to ads. But what exactly does that …
Google changes to first-party cookies for Google Ads and Tag Manager Read More »
At the end of February, Google announced that it was getting rid of its right hand ads bar for good. Users browsing the web from a desktop or laptop computer would no longer see a dedicated advertising column on the right hand side of their search engine results page, instead, ads will be incorporated into …
