SEO

How Will Voice Search Affect Your Online Business?

Google announced dynamic changes earlier this month that will propel us into a Star Trek-like future. Google Home Now and Google Assistant will soon change the way we interact with search engines. As a consequence, the technology will have an impact on how businesses will engage with customers online. Google Assistant is the search companies …

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What Does The Penguin 4.0 Update Mean For Websites?

Google recently launched the latest update of Google Penguin 4.0. The week of the launch we noticed a bit of wobble, but that soon stabilised. However, some website owners experienced a dramatic fall. So why are some websites affected by Penguin when others are not? The reason for that is simple. Penguin is part of …

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What Ranking Factors Should You Concentrate On To Improve Google SEO?

When Google let it slip the three most important ranking factors are content, links and RankBrain, they didn’t really tell us anything we don’t already know. At least not on the surface. But there are underlying reasons why these metrics are what website owners should be concentrating on. Google’s mission is to improve the quality …

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Google’s Mobile Speed Testing Tool

Google’s obsession with mobile-friendly websites saw yet another tool added to the website testing earlier this month, this time with the launch of a new mobile speed testing tool. Following hot on the heels of Page Speed, Mobile Friendly Testing Tool and the so-called Mobilegeddon algorithm update, the new tool on thinkwithgoogle.com checks your website …

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Changes to Google Adwords and Other SEO Updates

At the end of February, Google announced that it was getting rid of its right hand ads bar for good. Users browsing the web from a desktop or laptop computer would no longer see a dedicated advertising column on the right hand side of their search engine results page, instead, ads will be incorporated into …

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